The Beginner's Guide to Social Media

For many small business owners, social media marketing is at the bottom of their priority list. With so many other to-dos and concerns - hiring the right staff, meeting customer satisfaction - it may seem as though social media marketing will just have to wait. The truth is that you should get started on your social media marketing the minute you open your business doors. So many great opportunities await your business in the social media community, and if you can tap into that community, you may see a distinct increase in the public's awareness of your business. You will also have the opportunity to encourage customer brand loyalty and generate a substantial amount of leads. Best of all, so

Tips for Being a Virtual Executive Assistant #BeLikeDonna

Close your eyes. What do you picture when you think of an Executive Assistant? Are you picturing Joan, from Mad Men? Donna from Suits? (We all know, Harvey is nothing without Donna.) The brilliancy behind the leader with the brains? The one that keeps everything running smoothly, behind the scenes? Most people imagine something of the sort: professional attire in a downtown office block. Although that may be the case for many EA’s, the work life for a virtual EA looks much different. Working for a virtual company is very different than the traditional setting, but it’s pretty sweet running financial reports and scheduling meetings from the comfort of my pyjamas. Don’t get me wrong, I still w

How to Take Tweetable Pics

5 Ways To Turn Your Average Smart Phone Images into Gorgeous Pieces of Content Everyone Will Want to Share FOCUS IN Sick of all the blurry photos you keep getting with your smart phone? You may think it takes some high-powered photography gear to get that crystal clear quality, but it’s easier than you think. Open up the camera in your phone and point it at whatever scene you’d like to capture. Now hold still for just a second, and touch the screen on whatever you’d like the be the focus of the shot. Notice how your camera automatically focuses on it and it all becomes crisp? Now touch to capture! (Tip: Always take a couple pics just in case one of them doesn’t turn out quite as clear as yo
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