How Social Seized The Day

It was 11:30AM in Nashville. The Keynote speaker had just departed the stage, and the room was buzzing with energy—our Twitter feed buzzing along with it. We love to be part of the conversation at events via social media (in addition to the face-to-face networking we employ of course) as it gives us the opportunity to share takeaways with those people that couldn’t attend (it’s great information for industry professionals and helps promote the event for subsequent years, as well). On this particular morning, we had been tweeting up a storm for a few hours already, when across the continent in San Diego, the Keynote speaker at the IBM Amplify Summit was about to begin. We had been working wit

21 Ways to Totally Fail at Social Media

We all make mistakes. Some are bigger than others. Here are some lessons you can learn from. 1. Being “accidentally” racist. Just don’t. Seriously… I don’t see how the intern in charge of this could see this and not think, “Yeah, maybe I shouldn’t tweet this.” 2. Joking about plane crashes to make your own airline look good. When lives are involved, probably it’s best just paying your respects. 3. Making fun of soccer superstar Cristiano Ronaldo to sell soft drinks. The Swedish Pepsi team decided to poke fun at rival soccer nation, Portugal. The result was this little voodoo doll getting run over by a train, another photo with hundreds of pins in it, and a very obviously stepped-on Pepsi can

Productivity Killers in a Virtual Office

There are multiple benefits of a virtual company over a traditional office environment. These include: reduced overhead, improved productivity, and an ability to attract motivated talent, all of which are inevitably appealing to start-up companies operating on a minuscule budget with minimal support staff. Telecommuting has increased by 80% since 2005, and shows no signs of slowing down. It’s same to assume that the number of virtual start-ups will only continue to increase at the same breathtaking pace. With the continued integration of technology deep in our personal and home lives, the ability to switch off when leaving the office is becoming increasingly more difficult, which can be both

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