Happy Social Media Day! [2016's Greatest Hits...So Far]

Happy Social Media Day! We all remember 2003 - MySpace took over our lives as the first major social media network, and since then, it’s evolved into a media we use for photography, professional aspects, and heck, even as a mechanism for dating strangers. It’s wacky to think about how much social media has changed in just over a decade; how successful these companies have become; and how vital social media is now for advertising and engagement - after all, Mad Media wouldn’t be here right now if it wasn’t for this evolution! (Or maybe we would be, but providing services in who knows what…) Just alone in this past year (well… half-year, since it’s only June), the social media stratosphere has

How to Promote Awareness using Hashtags: A Case Study on #JuneDresses

We all know about social media – keeping our friends up to date on where we’re eating, whom we’re out with, etc.… basically all of the ins-and-outs of our lives. Alternatively, in this decade, it’s also an essential way for businesses to advertise and build connections with customers. But have you ever thought about using social media for a cause? June Dresses is doing just that! Through a month-long fundraising campaign, women around the world are posting daily photos of themselves wearing dresses to bring awareness to women’s issues. It’s both a campaign AND a challenge (because we all know wearing a dress for a day is hard enough, let alone a full 30 days!). “It takes courage and vulnerab

Sociables: A Social Media Roundup (June Edition)

Working in social media is HARD. You can’t rely on just your trusty college degree to get you through with wild success. This is a very unique field, where the rules change daily. What was best practice yesterday may not be today. How people consume content changes all the time. Hell, there could be an entirely new social network dropped on the world at any given moment and if you really want to be a rockstar at your job, you need to be know about it, try it and understand it – almost immediately, so you can know if it’s the right place for your clients to be. So how do you accomplish this great feat of relentlessly staying up to date? Well, you have to read… A LOT. Lucky for you, social med

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