25 Songs For Your Summer Playlist

What's not to love about summer? Days spent lounging by the pool, cooling off with ice cream cones, and of course, kicking back to your favorite summertime jams. The only real downside is that it's only a few months long. And that means we've all got to make the most of it while it lasts. Especially as marketing entrepreneurs, we're always working and get less downtime in the sun than we hope for. Thankfully we have a beautiful innovation called "hotspot" that lets us work while getting our tan on (but be careful of those phone bills!) Regardless of how you spend your summer, a killer playlist is essential to rocking any summer right. So whether you've got your own going already, or you're s

Keeping It Real: How To Be Authentic With Social Media

Picture this: You’re scrolling through Instagram or Facebook and looking at your News Feed. Your friend Jenny has posted a picture of her adorable baby sleeping like an angel, Joe has posted a picture of him and his girlfriend on a beach in Mexico, Sam went to a huge party and hashtagged #lovemyfriendslovemylife and the random celebrity you follow is just hanging out with their cat on a Tuesday night with a caption: “Stars-They’re just like us!” This is an average day in the life of these people. Except that it’s probably not. What you didn’t see is that Jenny’s adorable baby cried for six hours straight and now that it’s sleeping she took a photo because she never thought it was going to en

Sociables: A Social Media Roundup (August Edition)

Working in social media is HARD. You can’t rely on just your trusty college degree to get you through with wild success. This is a very unique field, where the rules change daily. What was best practice yesterday may not be today. How people consume content changes all the time. Hell, there could be an entirely new social network dropped on the world at any given moment and if you really want to be a rockstar at your job, you need to be know about it, try it and understand it – almost immediately, so you can know if it’s the right place for your clients to be. So how do you accomplish this great feat of relentlessly staying up to date? Well, you have to read… A LOT. Lucky for you, social med

How YouTubers Have Transformed the Marketing Industry for Beauty Brands

Fact: cat videos aren’t the top trending videos on YouTube. Shocking, right? It’s beauty videos - anything from product reviews, “hauls”, and how-to tutorials. The fastest growing subsection amongst several categories, is in fact, beauty vlogging (v. A video log. A journalistic video documentation on the web of a person's life, thoughts, opinions, and interests.) There are thousands of young women (ages 16-26) on YouTube, sharing their opinions on their favorite makeup products, the newest releases, and unboxing subscription boxes. These “beauty gurus” are genuinely grasping the attention of millions of girls worldwide and influencing their attitudes on makeup brands. Here are some staggerin

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