How To Make A GIF Of Your Own

Whether you pronounce it with a hard G or a soft G (there is much debate over this), there is no denying their constant presence in our online communication these days. These "Graphics Interchange Formats" (bet you didn't know that one) can tell your entire story in a quick 5 second loop stolen from your favourite television show or even a memorable moment in pop culture. Why use your words, when a GIF can say it all for you? Now that certain platforms are offering collections of GIFs for us to use with ease (we're tipping our hats to you Facebook and Twitter), it's easier than ever to communicate in video. But what if you can't find what you're looking for? What if that specific Lorelai/Ror

Your Guide To Influencer Marketing

You've probably heard the term influencer before at this point. Marketers everywhere are talking about it. Brands what to use influencers, people want to become influencers. But what does it all really mean? influencer [in-floo-uh n-ser] noun. Individuals who have the power to affect purchase decisions of others because of their (real or perceived) authority, knowledge, position, or relationship. Back in the ol' days where we got our news and advertisements from more traditional media sources only - television, movies, commercials, magazines - brands often set up celebrity endorsements. AKA get someone famous who people want to be like and for know, trust and have a relationship with (or per

Sociables: A Social Media Roundup (November Edition)

Working in social media is HARD. You can’t rely on just your trusty college degree to get you through with wild success. This is a very unique field, where the rules change daily. What was best practice yesterday may not be today. How people consume content changes all the time. Hell, there could be an entirely new social network dropped on the world at any given moment and if you really want to be a rockstar at your job, you need to be know about it, try it and understand it – almost immediately, so you can know if it’s the right place for your clients to be. So how do you accomplish this great feat of relentlessly staying up to date? Well, you have to read… A LOT. Lucky for you, social med

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