Why You Need To Consider Social Media For Your Event

Event management is an intricate business. I know -- I studied it. You have to consider and manage so many different things throughout the process from security, crowd flow, guest allergies, insurance, speakers, parking... the list goes on. Back when I studied event management, social media wasn't really part of the mix (I'm not that old -- social is a pretty new phenomenon!). But today, that sure isn't the case. Social media has now become a part of every phase of events -- from beginning to end. Let's take a look at how and when it plays a role -- and why you had better make sure you've got it covered. 1. Advertising Promoting your event is obviously key to your success and to do that, you

Social Media Workshops, Resources, Swag & More

This week marks the successful launch of our brand new website and with that, some exciting new things for Mad Media. After our Strategic Planning session last month, we decided that this year, we wanted to find even more ways to de-mystify social media for business and personal brands. (In case you missed it: that's our Mission Statement right there.) We already offer custom Social Media Strategies and full-scale Social Media Management as well. We even help with blogging, photography, public relations and graphic design. But then we thought, what if you just don't get social media... and you really want to? We know there are a lot of people out there who are maybe feeling a little left beh

Sociables: A Social Media Roundup (February Edition)

Working in social media is HARD. You can’t rely on just your trusty college degree to get you through with wild success. This is a very unique field, where the rules change daily. What was best practice yesterday may not be today. How people consume content changes all the time. Hell, there could be an entirely new social network dropped on the world at any given moment and if you really want to be a rockstar at your job, you need to be know about it, try it and understand it – almost immediately, so you can know if it’s the right place for your clients to be. So how do you accomplish this great feat of relentlessly staying up to date? Well, you have to read… A LOT. Lucky for you, social med
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