Storytelling in 2017: What Marketers Need To Know

Marketing is all about telling a story. Don’t believe me? You think it’s just about promo codes and slick graphics and product photography and click through rates? No no. You’re wrong. Sure, that’s all part of it. Marketing is a big hairy beast. It’s not just ONE thing. It’s many things. And promo codes and slick graphics and product photography and click through rates are all part of it. But so is storytelling. Social media marketing is about community and connections. Between people (and brands, but we’ll get to that later). So what connects them? Why are all these people interested in connecting and how are they doing it? They’re sharing their stories. Stories about their own life. Their

Sociables: A Social Media Roundup (March Edition)

Working in social media is HARD. You can’t rely on just your trusty college degree to get you through with wild success. This is a very unique field, where the rules change daily. What was best practice yesterday may not be today. How people consume content changes all the time. Hell, there could be an entirely new social network dropped on the world at any given moment and if you really want to be a rockstar at your job, you need to be know about it, try it and understand it – almost immediately, so you can know if it’s the right place for your clients to be. So how do you accomplish this great feat of relentlessly staying up to date? Well, you have to read… A LOT. Lucky for you, social med

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