How To Choose The Best Social Network For Your Brand

Chances are, your business is already on social media, and if it's not - you are seriously considering it. The question is, which platforms are right for your brand? Social media, just like any marketing plan, needs to be strategic. It can be hard to track conversions and ROI in the social world so it's key that you are spending your time and money wisely in this area. The pool of social media platforms is growing daily, and it can be hard to keep up with them all - trust us, we know! But there are a few key major players that everyone should be investigating in their social strategy. Here are the facts. TWITTER The second most popular social media network, Twitter is a great place to stay o

Sociables: A Social Media Roundup (April Edition)

Working in social media is HARD. You can’t rely on just your trusty college degree to get you through with wild success. This is a very unique field, where the rules change daily. What was best practice yesterday may not be today. How people consume content changes all the time. Hell, there could be an entirely new social network dropped on the world at any given moment and if you really want to be a rockstar at your job, you need to be know about it, try it and understand it – almost immediately, so you can know if it’s the right place for your clients to be. So how do you accomplish this great feat of relentlessly staying up to date? Well, you have to read… A LOT. Lucky for you, social med

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