But, wait, what? I'm a social media marketer. Not a digital advertising expert. This isn't my area! I don't know how to do this stuff?! Ehhhhh--wrong. If you're working in social media these days, you've gotta know how to make your way around the Facebook Ads Manager. And you've gotta know how to take that awesome content you've been sharing organically to your Business Page and pump it out to specific, targeted audiences, at specific times with some budget behind it to really make it fly. But don't worry - it's not that hard. And also, it's SUPER effective. If you haven't been doing this, you've probably been feeling frustrated with your low engagement and flatlining increase in Page Likes.