Who should be managing your social media?

Well, that depends. I mean, I could easily sit here and try to sell you on hiring an agency because - well, duh - that’s what we are. But the truth of the matter is, there is more than one right way to handle social media for your brand or business. And to really be successful, you need to figure out what’s right for you. Hopefully this will help. Do It Yourself If you are a team of one (or maybe two or three) and you’re just getting started, you might want to consider working social media tasks into your workload. This is a cost-effective option for start-ups that don’t have enough of a client or workload to fill out a full-time sched yet, allowing you room to take on other areas of the bus

5 Ways To Use Video In Your Social Media Strategy

In a space where we’re all fighting to get our clients’ name out there, it’s important to keep up with the trends - and currently, that trend is video. It’s one of those things that we just can’t avoid as social media marketers! But let’s be honest, it’s impossible to come up with video ideas on the fly - especially if you want it to become viral content (and who doesn’t want that?) Luckily, these five basic types of video can easily be created for most industries - whether you’re an ecommerce company, a blogger or a marketing company (like us!) Blog Our number one favorite way to use video is by transforming our written blogs into a visual! The content is already there, so what’s stopping y

5 Tips To Get Your Business Started On Social

In the last decade, it has become crucial for businesses to have a social media presence. In a world where conventional advertising is no longer as relevant, social is now in the spotlight. Businesses hoping to be successful need to get in the social game! Here’s how. 1. Make sure your branding is in place. Before you even begin to think about creating profiles on various social media platforms, you’ll want to make sure you establish a well thought-out brand. Creating a logo is the first step. Your logo will set the tone for your visual content and will be integrated into your website and other social media profiles. First up, ensure you have a profile pic (don’t be an “egghead”). You can u

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