12 Valuable Tips For Social Media You Need To Know

This past month our team participated in a super festive project titled; 12 Tips For Christmas. We did something we haven’t done before, our remote team all took to our Instagram Stories and shared some of our favourite social media marketing tips. Missed it? Don’t fret, we’ve got it all summarized here for you. Sad you missed seeng our faces? We’ve got you. It’s all saved to our highlight reel on our Instagram. Don’t forget to give us a follow and leave a comment telling us the blog sent you! With no further ado, here are Mad Media’s 12 Tips For Christmas: 1. Use Hootsuite to keep yourself organized and schedule content for many platforms ahead of time. But don’t “set it and forget it”, onc

3 Valuable Tips to Run a Successful Social Media Contest

"Like this post and comment below to be entered to win!" We've all seen these types of posts all across the different social media platforms, and heck, you've probably even entered a few of them yourself in hopes of winning a fabulous prize. While most will eagerly comment 20 times in efforts of winning the contest, there's a 99% chance the host (whether it's a company or an influencer) has an ulterior motive for this contest. No, I'm not saying they're going to rip you off and never follow through with the prize. I'm saying the host likely isn't hosting this contest for the sake of giving something away. Why do I say this? Well, let's think. Many social media contests will require you to ei

How Do I Measure Social ROI?

“Well, how are you going to prove the ROI of social?” If I had a dollar for every time someone asked me this... The fact is, anyone working in social media - heck, working anywhere in modern marketing today - is trying to do this. The good news is: we have a pretty good handle on it. The bad news: it’s not a perfect science and we still can’t track to the level of detail that will tell you exactly how much money one Instagram image made you. I wish… But as I said, there is a lot we can do. And I’ll tell you, it’s certainly a lot more information than we used to get with traditional advertising. So let’s walk through it. We’re going to use three companies as examples for the purposes of this

PAY TO PLAY: Why You Should Be Using Paid Social Media

The world of social media marketing is evolving. A shift is occurring in the way marketers get their content to an audience. Some marketers may say we are going back in time, but maybe that’s a good thing? Here’s why. Organic Reach Is Slowly Declining A company’s ability to reach their audience by using free exposure on social media sites (organic reach) is declining. Facebook has changed it’s algorithm to have news feeds focus more on what people’s friends are sharing. According to Ogilvy, organic reach on average is only getting through to 6% of people who liked a brands page. Stats like this are disconcerting to marketers, who are missing out on most of their potential audience. Other soc

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