How Your Brand Can Win Against The Facebook And Instagram Algorithms

Recently our team rolled out some shiny new social media strategies for some of our clients. After working together for about 6 months to a year, we like to revisit our strategies and make some tweaks. By this time, we’ve collected enough data and done enough trial and error that we can make these educated changes. What did we change exactly? Well, it was a little bit different for everyone - depending on industry and audience of course - but there were a few commonalities for Facebook and Instagram across the board. Here are some strategic tips that benefit all brands: INSTAGRAM Engagement Is Everything The key to any Instagram strategy right now is engagement. You must engage, engage, enga

5 Reasons Why You Should Hire a Social Media Agency (Over an Intern!)

We hear way too often that businesses are leaving their social media presence in the hands of their intern. This has to stop! (No offence to interns! I would even say it’s okay to get them involved in social media. But they shouldn’t be responsible for it.) You might think… umm why? A millennial straight out of college lives and breathes social media, don’t they? Who better? But if you plan to get the most out of your social media (as you should), you should be working with a team of experts who understand more than just how to post a killer bathroom selfie on Instagram. Here’s 5 good reasons why. We’ve Been Doing This Awhile Now. Some members of our team started working in the social media

How Local Businesses Can Get Their Share Of The $15.3B Super Bowl Pie

Back in January, during Super Bowl season, Mad Media's Founder & CEO, Tessa May Marr had the opportunity to contribute to a Forbes article regarding marketing for the big game. Pro tip: For Tessa's quote, scroll down to the last section (it's a hefty article!) [This article is repurposed from Forbes author, Pamela N. Danziger.] The National Retail Federation predicts that Americans will spend upwards of $15.3 billion associated with the upcoming Super Bowl, which will air February 4 with the Philadelphia Eagles battling the New England Patriots in US Bank Stadium in Minneapolis. While planned viewership will remain stable at 118.5 million people this year, adults are expected to increase spe

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