Case Study: A Nonprofit’s Journey to Growing an Engaged Social Audience

For any business, large or small, growing your following on social media is an integral part of success. These days, it’s an essential part of marketing. Sure, you can go down the traditional marketing path of highway billboards and radio advertisements, but 3.1 billion people are, in one form or another, using social media. And this number continues increasing by 13% every year! Are you going to miss out on potentially advertising to 3.1 billion people? Short answer is, you shouldn’t! And companies these days are quickly recognizing that you need an active social media presence to build a community and reach your target market. The Women in Medicine Legacy Foundation came to us in early Aug

Meet Michelle

Get to know the people all over the world that are making the magic happen behind the scenes! I'm pretty proud of my team here at Mad Media, so I thought I’d introduce you to them. After all, our team is really what makes us successful! Today we're profiling Michelle, who has been working with us since 2016 now and is an integral part of our success with #MadSkills in PR, photography and influencer marketing (among other things). What do you do for Mad Media? Where do I start… officially, I’m the Brand Experience Manager & Executive Assistant at Mad Media. Unofficially, I’ve also been deemed the PR and Instagram Stories Queen. On a day-to-day basis, I manage a handful of clients (this includ

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