Social media matters now more than ever, which is why it is crucial for event organizers to use it effectively. Seriously, stats show everyone’s doing it, so if you’re not--you’re missing out in a big way. Let’s take a deeper look into how leveraging social media can make a huge impact on your overall event marketing efforts. #1: Expand reach and generate buzz. Events can be a huge investment, so naturally, you would want to get the biggest ROI. The days of relying solely on

We celebrated Social Media Day 2018 in a BIG way, we went tip-crazy. Our team collectively came up with 20 of our favorite tips from the past year, and blasted them all over social media. Miss it? Lucky for you, we've cataloged them all here for you to save and enjoy. 1. Make friends with the algorithms. Trying to beat them will be an uphill battle. Adopt the "rules" of the platforms and watch your profiles grow. They're ever-changing, so be sure to stay in the know. 2. Insta

We hear way too often that businesses are leaving their social media presence in the hands of their intern. This has to stop! (No offence to interns! I would even say it’s okay to get them involved in social media. But they shouldn’t be responsible for it.) You might think… umm why? A millennial straight out of college lives and breathes social media, don’t they? Who better? But if you plan to get the most out of your social media (as you should), you should be working with a

Back in January, during Super Bowl season, Mad Media's Founder & CEO, Tessa May Marr had the opportunity to contribute to a Forbes article regarding marketing for the big game. Pro tip: For Tessa's quote, scroll down to the last section (it's a hefty article!) [This article is repurposed from Forbes author, Pamela N. Danziger.] The National Retail Federation predicts that Americans will spend upwards of $15.3 billion associated with the upcoming Super Bowl, which will air Feb

"A picture is worth a thousand words." We’ve all heard this age-old saying. A quote that has truly stood the test of time. In the business of social media, images (in the form of graphics, photography, video, etc.) are our secret weapon. In the age of Instagram, Pinterest and Twitter we have become a scrolling culture. We don't have time for headlines, full articles and rambling blogs. Give us the story, and give it to us fast. Adapt or die. Ok, you're not going to die, but w

This years #GoldenGlobes2018 was a night to remember. However, the star of the show wasn’t the nominated movies and television shows, it was the message of hope and change inspired by the #MeToo, #WhyWeWearBlack, and #TimesUp movements. And throughout this momentous evening I was live tweeting the action on behalf of Mad Media. Now, why would a social media marketing company want to live tweet the Golden Globes? Well, this years event was a prime example of why you can’t pre-

This past month our team participated in a super festive project titled; 12 Tips For Christmas. We did something we haven’t done before, our remote team all took to our Instagram Stories and shared some of our favourite social media marketing tips. Missed it? Don’t fret, we’ve got it all summarized here for you. Sad you missed seeng our faces? We’ve got you. It’s all saved to our highlight reel on our Instagram. Don’t forget to give us a follow and leave a comment telling us

"Like this post and comment below to be entered to win!" We've all seen these types of posts all across the different social media platforms, and heck, you've probably even entered a few of them yourself in hopes of winning a fabulous prize. While most will eagerly comment 20 times in efforts of winning the contest, there's a 99% chance the host (whether it's a company or an influencer) has an ulterior motive for this contest. No, I'm not saying they're going to rip you off a

Well, that depends. I mean, I could easily sit here and try to sell you on hiring an agency because - well, duh - that’s what we are. But the truth of the matter is, there is more than one right way to handle social media for your brand or business. And to really be successful, you need to figure out what’s right for you. Hopefully this will help. Do It Yourself If you are a team of one (or maybe two or three) and you’re just getting started, you might want to consider workin

Social media is everything. Especially for businesses. Many consumers base purchases or client deals based on how a company presents themsel

About a year and a half ago, I was attending a conference on behalf of a client - to “live tweet”. Yes, that is a thing .A thing we do, and do well, whereby essentially we are paid to document all the goings on at a particular event via social media. Why? This provides our followers with “insider info” and a “behind the scenes” peek, as well as key takeaways, thought leadership and big ideas. It’s very effective! But alas, this blog isn’t to sell you on hiring us to “live twe

Your time is valuable, so we're not going to let you waste any more of it trying to figure out alllll the different image sizes for the various social media networks you need to share to. Enough is enough. Here is your list of optimal social media image sizes for 2017. No downloadable's. No laggy graphics No B.S. FACEBOOK Profile Photo - 180 x 180 Cover Photo - 820 x 462 Timeline Photo - 1200 x 630 Event Photo - 1920 x 1080 INSTAGRAM Profile Photo (round) - 180 x 180 Feed Pho

Unless you’ve been living under a rock for the past 15 years, you know that LinkedIn is “the resume” of the millennium. It’s where people go to decide whether or not you’re going to a great fit to work with, or are going to be an utter disaster once they get you onboard. People prefer to make decisions based on information. And while the list of features and benefits a company (or a person) offers about themselves is helpful, when it comes down to it, they trust “reviews” the

It’s been an exciting few days in the Apple-sphere! With two new iPhones, Apple Watch Series 3, and a 4K Apple TV - it’s hard to ignore these new products. And did we mention Animojis?! That was by far the best part of the Keynote. Technology is evolving so much that we’re now able to animate emojis using our facial expressions! Crazy, right? Now sure, animoji’s are coming out with the iPhone X - but for those of us who are kicking it old school with the previous generations

We've said it once, and we'll say it again. Social media - this industry we're in - is CONSTANTLY changing on us. New networks, new best practices and new algorithms are constantly popping up to blind side us social media professionals and kick us on our butts. So to keep our social feeds from failing, we have to stay super tuned in. We have a Slack channel called #thingstomakeussmarter where we all share the most recent blogs and updates we find with big news. Here's the ski

But, wait, what? I'm a social media marketer. Not a digital advertising expert. This isn't my area! I don't know how to do this stuff?! Ehhhhh--wrong. If you're working in social media these days, you've gotta know how to make your way around the Facebook Ads Manager. And you've gotta know how to take that awesome content you've been sharing organically to your Business Page and pump it out to specific, targeted audiences, at specific times with some budget behind it to reall

As social media marketers, the one rule of thumb we all quickly learn is that social media is always changing. And with every change, we must alter our clients’ social media strategies. It’s not just the new methods that we should start including in our strategies, but also the old methods that we need to boot immediately. Lately, we’ve noticed a few key tactics that are on their way out of social strategies (and you might not have even noticed!) Less is more. We’re learning

We've said it once, and we'll say it again. Social media - this industry we're in - is CONSTANTLY changing on us. New networks, new best practices and new algorithms are constantly popping up to blind side us social media professionals and kick us on our butts. So to keep our social feeds from failing, we have to stay super tuned in. We have a Slack channel called #thingstomakeussmarter where we all share the most recent blogs and updates we find with big news. Here's the ski