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Social media marketing is a relatively new field. It has only really been around since the start of Facebook in 2004, and was considered to be a fad by marketers when it first began. Now, it’s clearly here to stay! It gives emerging small business an opportunity to get...

What started in Japan in the late nineties and has taken the world by storm? Well yes--Sailor Moon and Pokémon were quite popular for awhile, but you don’t see too many millenials trading Pokémon cards these days. Out of guesses? It was EMOJIS, and it all started with...

We hear way too often that businesses are leaving their social media presence in the hands of their intern. This has to stop! (No offence to interns! I would even say it’s okay to get them involved in social media. But they shouldn’t be responsible for it.) You might t...

After a long dreary winter, spring has finally arrived! And that means it’s time to start your spring cleaning! You clean your home, your car, your yard… everything gets a refresh. But did you ever consider that it might also be a good time to refresh your social media...

This years #GoldenGlobes2018 was a night to remember. However, the star of the show wasn’t the nominated movies and television shows, it was the message of hope and change inspired by the #MeToo, #WhyWeWearBlack, and #TimesUp movements. And throughout this momentous ev...

The world of social media marketing is evolving. A shift is occurring in the way marketers get their content to an audience. Some marketers may say we are going back in time, but maybe that’s a good thing? Here’s why.

Organic Reach Is Slowly Declining

A company’s ability...

In the last decade, it has become crucial for businesses to have a social media presence. In a world where conventional advertising is no longer as relevant, social is now in the spotlight. Businesses hoping to be successful need to get in the social game! Here’s how.

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FREE! I love seeing that word.  In the vast and ever expanding online world, it can be difficult to locate the resources you need to execute a social media marketing plan.  Here at Mad Media, we have compiled a list of 7 FREE resources that will make the job of a Socia...

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