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For any business, large or small, growing your following on social media is an integral part of success. These days, it’s an essential part of marketing. Sure, you can go down the traditional marketing path of highway billboards and radio advertisements, but 3.1 billio...

This is a story of community. This is a story of success. This is a story of patience.

Gluten Free Calgary (@gfyyc) was born nearly five years ago and now commands an audience of over 30,000 engaged fans. With this community, they’ve been able to sell advertising, host...

How Allocadia has successfully integrated social media into their marketing strategy.

We all know about social media – keeping our friends up to date on where we’re eating, whom we’re out with, etc.… basically all of the ins-and-outs of our lives. Alternatively, in this decade, it’s also an essential way for businesses to advertise and build connections...

Branding is a very important part of marketing your business, and can be especially complex these days with so many options and avenues for communicating your messaging. This can also be one of the most fun parts of starting a new business as well, as it forces you to...

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