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If I told you “hey, my clients’ latest Facebook post received 30 link clicks”, would you be impressed?

30 doesn’t sound like a lot to the average person. Even for a big international company, 30 would sound fairly low. But for a small business, 30 would be considered as...

Recently our team rolled out some shiny new social media strategies for some of our clients. After working together for about 6 months to a year, we like to revisit our strategies and make some tweaks. By this time, we’ve collected enough data and done enough trial and...

We hear way too often that businesses are leaving their social media presence in the hands of their intern. This has to stop! (No offence to interns! I would even say it’s okay to get them involved in social media. But they shouldn’t be responsible for it.) You might t...

Back in January, during Super Bowl season, Mad Media's Founder & CEO, Tessa May Marr had the opportunity to contribute to a Forbes article regarding marketing for the big game.

Pro tip: For Tessa's quote, scroll down to the last section (it's a hefty article!)

[This arti...

After a long dreary winter, spring has finally arrived! And that means it’s time to start your spring cleaning! You clean your home, your car, your yard… everything gets a refresh. But did you ever consider that it might also be a good time to refresh your social media...

"If I only had two dollars left, I'd spend one dollar oN PR." - Bill Gates

Bill Gates is a smart man - no wonder he's had so much success! As one of the most powerful methods of marketing, public relations (PR) stands at the top amongst social media and email marketing...

This is a story of community. This is a story of success. This is a story of patience.

Gluten Free Calgary (@gfyyc) was born nearly five years ago and now commands an audience of over 30,000 engaged fans. With this community, they’ve been able to sell advertising, host...

In a space where we’re all fighting to get our clients’ name out there, it’s important to keep up with the trends - and currently, that trend is video. It’s one of those things that we just can’t avoid as social media marketers! But let’s be honest, it’s impossible to...

Video, video, video. If there’s one thing we’ve learned in the past few months, it’s that video is the new black! Any social media marketer knows that in order for a company to be successful, they need to implement video into their social media strategy - whether it’s...

Marketing is all about telling a story. Don’t believe me? You think it’s just about promo codes and slick graphics and product photography and click through rates? No no. You’re wrong. Sure, that’s all part of it. Marketing is a big hairy beast. It’s not just ONE thing...

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