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But, wait, what? I'm a social media marketer. Not a digital advertising expert. This isn't my area! I don't know how to do this stuff?! 

Ehhhhh--wrong.

If you're working in social media these days, you've gotta know how to make your way around the Facebook Ads Manager. A...

"A picture is worth a thousand words." This age old saying perfectly sums up the importance of visual content in social media. In today's fast-moving, constant-scrolling world - we need to create quickly consumable and thumb-stopping content, and create it often....

As social media marketers, the one rule of thumb we all quickly learn is that social media is always changing. And with every change, we must alter our clients’ social media strategies. It’s not just the new methods that we should start including in our strategies, but...

We've said it once, and we'll say it again. Social media - this industry we're in - is CONSTANTLY changing on us. New networks, new best practices and new algorithms are constantly popping up to blind side us social media professionals and kick us on our butts. So to k...

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