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When it comes to social media, it is so important to stay relevant and to keep a pulse on what is going on in the world.

Now more than ever before, your social presence is paramount. That's likely the primary way you are able to connect with customers during COVID-19. The way businesses act right now demonstrates who they truly are as an organization. You will leave a lasting impact either in a positive or negative way. You run the risk of losing short-term business, yes. But you also have an opportunity, if you handle this situation well, to not only retain customers, but possibly gain new one