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Casey Mathison

Jul 3, 2018
5 min

Social Media Day; 20 Tips Every Social Media Manager NEEDS To Read

We celebrated Social Media Day 2018 in a BIG way, we went tip-crazy. Our team collectively came up with 20 of our favorite tips from the past year, and blasted them all over social media. Miss it? Lucky for you, we've cataloged them all here for you to save and enjoy. 1. Make friends with the algorithms. Trying to beat them will be an uphill battle. Adopt the "rules" of the platforms and watch your profiles grow. They're ever-changing, so be sure to stay in the know. 2. Insta

426 views

Case Study: Playing The Long Game & Building A Community

Tessa May Marr

Jan 19, 2018
5 min

Case Study: Playing The Long Game & Building A Community

This is a story of community. This is a story of success. This is a story of patience. Gluten Free Calgary (@gfyyc) was born nearly five years ago and now commands an audience of over 30,000 engaged fans. With this community, they’ve been able to sell advertising, host events and even launch a product of their own (GFYYC Goodie Bags). I’m going to tell you how they got there. The key to it is patience. When you get started with social media (as with most businesses) you can’t

154 views

What I Learned Live Tweeting The Golden Globes

Alanna Poole

Jan 12, 2018
3 min

What I Learned Live Tweeting The Golden Globes

This years #GoldenGlobes2018 was a night to remember. However, the star of the show wasn’t the nominated movies and television shows, it was the message of hope and change inspired by the #MeToo, #WhyWeWearBlack, and #TimesUp movements. And throughout this momentous evening I was live tweeting the action on behalf of Mad Media. Now, why would a social media marketing company want to live tweet the Golden Globes? Well, this years event was a prime example of why you can’t pre-

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12 Valuable Tips For Social Media You Need To Know

Casey Mathison

Dec 29, 2017
3 min

12 Valuable Tips For Social Media You Need To Know

This past month our team participated in a super festive project titled; 12 Tips For Christmas. We did something we haven’t done before, our remote team all took to our Instagram Stories and shared some of our favourite social media marketing tips. Missed it? Don’t fret, we’ve got it all summarized here for you. Sad you missed seeng our faces? We’ve got you. It’s all saved to our highlight reel on our Instagram. Don’t forget to give us a follow and leave a comment telling us

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How To Create A Thumb-Stopping Instagram Feed

Casey Mathison

Oct 15, 2017
3 min

How To Create A Thumb-Stopping Instagram Feed

Instagram can be a hard game to play. On a platform with millions of image uploads every day, how can you make your profile stand out?

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The Social Media Image Sizes You Need In 2017

Casey Mathison

Sep 29, 2017
1 min

The Social Media Image Sizes You Need In 2017

Your time is valuable, so we're not going to let you waste any more of it trying to figure out alllll the different image sizes for the various social media networks you need to share to. Enough is enough. Here is your list of optimal social media image sizes for 2017. No downloadable's. No laggy graphics No B.S. FACEBOOK Profile Photo - 180 x 180 Cover Photo - 820 x 462 Timeline Photo - 1200 x 630 Event Photo - 1920 x 1080 INSTAGRAM Profile Photo (round) - 180 x 180 Feed Pho

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Sociables: A Social Media Roundup (July Edition)

Bria Baylor

Jul 7, 2017
4 min

Sociables: A Social Media Roundup (July Edition)

Working in social media is HARD. You can’t rely on just your trusty college degree to get you through with wild success. This is a very unique field, where the rules change daily. What was best practice yesterday may not be today. How people consume content changes all the time. Hell, there could be an entirely new social network dropped on the world at any given moment and if you really want to be a rockstar at your job, you need to be know about it, try it and understand it

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3 Hot Social Media Tips from #SMWLA

Casey Mathison

Jun 23, 2017
2 min

3 Hot Social Media Tips from #SMWLA

As you may have noticed, our team spent last week in Los Angeles soaking up ALL the information at Social Media Week LA. An event full of workshops, speakers and presentations from the likes of Facebook, Buzzfeed, Pinterest and even National Geographic (who are the ultimate social media goals, BTW). Our team strategically split up and tried our best to hit every session, and gain as much information as we could. And here’s what we learned. VIDEO. VIDEO. VIDEO. Honestly, this

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Sociables: A Social Media Roundup (June Edition)

Michelle Zaporojets

Jun 2, 2017
3 min

Sociables: A Social Media Roundup (June Edition)

Working in social media is HARD. You can’t rely on just your trusty college degree to get you through with wild success. This is a very unique field, where the rules change daily. What was best practice yesterday may not be today. How people consume content changes all the time. Hell, there could be an entirely new social network dropped on the world at any given moment and if you really want to be a rockstar at your job, you need to be know about it, try it and understand it

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10 New Instagram Story Features You NEED to Know About

Michelle Zaporojets

May 12, 2017
3 min

10 New Instagram Story Features You NEED to Know About

We're living in an age where Unicorn Frappuccinos break the internet and Instagram is everything. Now that Facebook, Instagram & Sna

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Sociables: A Social Media Roundup (May Edition)

Michelle Zaporojets

May 5, 2017
3 min

Sociables: A Social Media Roundup (May Edition)

Working in social media is HARD. You can’t rely on just your trusty college degree to get you through with wild success. This is a very unique field, where the rules change daily. What was best practice yesterday may not be today. How people consume content changes all the time. Hell, there could be an entirely new social network dropped on the world at any given moment and if you really want to be a rockstar at your job, you need to be know about it, try it and understand it

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Sociables: A Social Media Roundup (April Edition)

Michelle Zaporojets

Apr 12, 2017
3 min

Sociables: A Social Media Roundup (April Edition)

Working in social media is HARD. You can’t rely on just your trusty college degree to get you through with wild success. This is a very unique field, where the rules change daily. What was best practice yesterday may not be today. How people consume content changes all the time. Hell, there could be an entirely new social network dropped on the world at any given moment and if you really want to be a rockstar at your job, you need to be know about it, try it and understand it

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Sociables: A Social Media Roundup (March Edition)

Michelle Zaporojets

Mar 3, 2017
3 min

Sociables: A Social Media Roundup (March Edition)

Working in social media is HARD. You can’t rely on just your trusty college degree to get you through with wild success. This is a very unique field, where the rules change daily. What was best practice yesterday may not be today. How people consume content changes all the time. Hell, there could be an entirely new social network dropped on the world at any given moment and if you really want to be a rockstar at your job, you need to be know about it, try it and understand it

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Snapchat vs. Instagram Stories 2017

Casey Mathison

Feb 10, 2017
1 min

Snapchat vs. Instagram Stories 2017

Snapchat or Instagram Stories? Which platform is best for your personal and/or business brand? Find out in the 2017 unofficial official comp

61 views

Sociables: A Social Media Roundup (February Edition)

Michelle Zaporojets

Feb 3, 2017
3 min

Sociables: A Social Media Roundup (February Edition)

Working in social media is HARD. You can’t rely on just your trusty college degree to get you through with wild success. This is a very unique field, where the rules change daily. What was best practice yesterday may not be today. How people consume content changes all the time. Hell, there could be an entirely new social network dropped on the world at any given moment and if you really want to be a rockstar at your job, you need to be know about it, try it and understand it

10 views

Sociables: A Social Media Roundup (January Edition)

Michelle Zaporojets

Jan 6, 2017
3 min

Sociables: A Social Media Roundup (January Edition)

Working in social media is HARD. You can’t rely on just your trusty college degree to get you through with wild success. This is a very unique field, where the rules change daily. What was best practice yesterday may not be today. How people consume content changes all the time. Hell, there could be an entirely new social network dropped on the world at any given moment and if you really want to be a rockstar at your job, you need to be know about it, try it and understand it

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Sociables: A Social Media Roundup (December Edition)

Michelle Zaporojets

Dec 2, 2016
3 min

Sociables: A Social Media Roundup (December Edition)

Working in social media is HARD. You can’t rely on just your trusty college degree to get you through with wild success. This is a very unique field, where the rules change daily. What was best practice yesterday may not be today. How people consume content changes all the time. Hell, there could be an entirely new social network dropped on the world at any given moment and if you really want to be a rockstar at your job, you need to be know about it, try it and understand it

14 views

Sociables: A Social Media Roundup (September Edition)

Michelle Zaporojets

Sep 1, 2016
3 min

Sociables: A Social Media Roundup (September Edition)

Working in social media is HARD. You can’t rely on just your trusty college degree to get you through with wild success. This is a very unique field, where the rules change daily. What was best practice yesterday may not be today. How people consume content changes all the time. Hell, there could be an entirely new social network dropped on the world at any given moment and if you really want to be a rockstar at your job, you need to be know about it, try it and understand it

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Keeping It Real: How To Be Authentic With Social Media

Guest Blog

Aug 11, 2016
4 min

Keeping It Real: How To Be Authentic With Social Media

Picture this: You’re scrolling through Instagram or Facebook and looking at your News Feed. Your friend Jenny has posted a picture of her adorable baby sleeping like an angel, Joe has posted a picture of him and his girlfriend on a beach in Mexico, Sam went to a huge party and hashtagged #lovemyfriendslovemylife and the random celebrity you follow is just hanging out with their cat on a Tuesday night with a caption: “Stars-They’re just like us!” This is an average day in the

38 views

Sociables: A Social Media Roundup (July Edition)

Michelle Zaporojets

Jul 7, 2016
3 min

Sociables: A Social Media Roundup (July Edition)

Working in social media is HARD. You can’t rely on just your trusty college degree to get you through with wild success. This is a very unique field, where the rules change daily. What was best practice yesterday may not be today. How people consume content changes all the time. Hell, there could be an entirely new social network dropped on the world at any given moment and if you really want to be a rockstar at your job, you need to be know about it, try it and understand it

4 views

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