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But, wait, what? I'm a social media marketer. Not a digital advertising expert. This isn't my area! I don't know how to do this stuff?! Ehhhhh--wrong. If you're working in social media these days, you've gotta know how to make your way around the Facebook Ads Manager. And you've gotta know how to take that awesome content you've been sharing organically to your Business Page and pump it out to specific, targeted audiences, at specific times with some budget behind it to reall

Event management is an intricate business. I know -- I studied it. You have to consider and manage so many different things throughout the process from security, crowd flow, guest allergies, insurance, speakers, parking... the list goes on. Back when I studied event management, social media wasn't really part of the mix (I'm not that old -- social is a pretty new phenomenon!). But today, that sure isn't the case. Social media has now become a part of every phase of events --