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How Allocadia has successfully integrated social media into their marketing strategy.

Social selling is so new, it sometimes seems as though no one really understands it. (If you do, please tweet me ASAP so I can pick your brain.) But it makes sense. It has to work. And it does work--like the time I was sitting alone (posting hot dog/leg pics) at Manhattan Beach enjoying the sunshine, contemplating dinner, when a local restaurant tweeted at me inviting me in for an appie and a drink. I was shocked and amazed at how personal and relevant that offer was. And hey

You know those annoying people who seem to have it all figured out? They're super successful, ultra busy, but somehow make it all look easy. These people know what it takes to not only function, but to thrive in the crazy world we live in. And we want to know how. This week, we took a look around us at all the highly effective people (clients and team) we have the pleasure of working with everyday and we asked them what their secrets to success are. Here is what they had to s

Just Do It. Fly The Friendly Skies. The Ultimate Driving Machine. Don't Leave Home Without It. We've all heard these great taglines, but great marketing is so much more than that. People often ask me what I do, and when I tell them I am a Chief Marketing Officer, they look at me funny. They ask me things like, "So... You make commercials?" or "Oh, so you're like Mad Men?" Yes, exactly like Mad Men, I make business decisions over a few martinis... sort of. What I'm actually s