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Social media is everything. Especially for businesses. Many consumers base purchases or client deals based on how a company presents themsel

Every month we check our trusty "Days Of The Year" calendar and see what types of content our brand can produce to align with upcoming holidays - traditional or... less traditional. It's a great way for brands to have fun with their social media content and stay current with what people are buzzing about. When we took a look at January, we discovered that today is, in fact, National Hot Sauce Day! (Yes, apparently it's a thing.) So in honour of this oh-so-respectable "holiday

You've probably heard the term influencer before at this point. Marketers everywhere are talking about it. Brands what to use influencers, people want to become influencers. But what does it all really mean? influencer [in-floo-uh n-ser] noun. Individuals who have the power to affect purchase decisions of others because of their (real or perceived) authority, knowledge, position, or relationship. Back in the ol' days where we got our news and advertisements from more traditio

Working in social media is HARD. You can’t rely on just your trusty college degree to get you through with wild success. This is a very unique field, where the rules change daily. What was best practice yesterday may not be today. How people consume content changes all the time. Hell, there could be an entirely new social network dropped on the world at any given moment and if you really want to be a rockstar at your job, you need to be know about it, try it and understand it

Picture this: You’re scrolling through Instagram or Facebook and looking at your News Feed. Your friend Jenny has posted a picture of her adorable baby sleeping like an angel, Joe has posted a picture of him and his girlfriend on a beach in Mexico, Sam went to a huge party and hashtagged #lovemyfriendslovemylife and the random celebrity you follow is just hanging out with their cat on a Tuesday night with a caption: “Stars-They’re just like us!” This is an average day in the

It used to be that celebrities were only seen either in their films and television shows, and in celebrity magazines and newspapers. It was all up to the paparazzi and the editors to determine who got the most print space and we, the General Public, consumed whatever was sent our way. We heard about celebs when they were hot--when there was drama in their lives (or speculation of, anyway) or when they had a big role coming up, but when things were simmering in their sexy cele