Influencer Marketing: The Good, The Bad, and the Ugly.
Nearly a decade ago, celebrity endorsements were the only form of influencer marketing. Commercials were plastered with familiar Hollywood faces and even the Superbowl clearly demonstrated to us that Kendall Jenner is a huge fan of Pepsi and social activism. It absolutely made us go out and grab a case of Pepsi and fight for our rights. Right? Wrong. So wrong. The problem with using celebrity endorsements is that the average consumer isn’t well… dumb. We know Kendall Jenner d