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This years #GoldenGlobes2018 was a night to remember. However, the star of the show wasn’t the nominated movies and television shows, it was the message of hope and change inspired by the #MeToo, #WhyWeWearBlack, and #TimesUp movements. And throughout this momentous evening I was live tweeting the action on behalf of Mad Media. Now, why would a social media marketing company want to live tweet the Golden Globes? Well, this years event was a prime example of why you can’t pre-

This past month our team participated in a super festive project titled; 12 Tips For Christmas. We did something we haven’t done before, our remote team all took to our Instagram Stories and shared some of our favourite social media marketing tips. Missed it? Don’t fret, we’ve got it all summarized here for you. Sad you missed seeng our faces? We’ve got you. It’s all saved to our highlight reel on our Instagram. Don’t forget to give us a follow and leave a comment telling us

Well, that depends. I mean, I could easily sit here and try to sell you on hiring an agency because - well, duh - that’s what we are. But the truth of the matter is, there is more than one right way to handle social media for your brand or business. And to really be successful, you need to figure out what’s right for you. Hopefully this will help. Do It Yourself If you are a team of one (or maybe two or three) and you’re just getting started, you might want to consider workin

Social media is everything. Especially for businesses. Many consumers base purchases or client deals based on how a company presents themsel

How Allocadia has successfully integrated social media into their marketing strategy.

Every month we check our trusty "Days Of The Year" calendar and see what types of content our brand can produce to align with upcoming holidays - traditional or... less traditional. It's a great way for brands to have fun with their social media content and stay current with what people are buzzing about. When we took a look at January, we discovered that today is, in fact, National Hot Sauce Day! (Yes, apparently it's a thing.) So in honour of this oh-so-respectable "holiday

Whether you pronounce it with a hard G or a soft G (there is much debate over this), there is no denying their constant presence in our online communication these days. These "Graphics Interchange Formats" (bet you didn't know that one) can tell your entire story in a quick 5 second loop stolen from your favourite television show or even a memorable moment in pop culture. Why use your words, when a GIF can say it all for you? Now that certain platforms are offering collection