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"A picture is worth a thousand words." We’ve all heard this age-old saying. A quote that has truly stood the test of time. In the business of social media, images (in the form of graphics, photography, video, etc.) are our secret weapon. In the age of Instagram, Pinterest and Twitter we have become a scrolling culture. We don't have time for headlines, full articles and rambling blogs. Give us the story, and give it to us fast. Adapt or die. Ok, you're not going to die, but w

“Never judge a book by it’s cover." Marketers and experienced business people know that whether or not this is “good advice” this is not the reality of how people make decisions. Especially when it comes to wine. Nearly 25 million litres of wine are consumed every year in this world and according to statistics, 100% of purchasers consider the labels and branding of wine very or somewhat important to their decision making. That is a shocking statistic. I even went a step furth

Casey Mathison, Junior Graphic Designer We are pretty proud of our team here at Mad Media, so we thought we’d take a few moments each month to introduce you to each of them. After all, our team is really what makes us successful. Follow along and get to know the people all over the world that are making the magic happen behind the scenes. Today we're profiling Casey, who works as a Junior Graphic Designer with us here at Mad Media. We caught up with her to find out more about