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Branding is a very important part of marketing your business, and can be especially complex these days with so many options and avenues for communicating your messaging. This can also be one of the most fun parts of starting a new business as well, as it forces you to define your identify and then get creative with it. Videos, tag lines, sitting around a conference room table (or garage... or your local pub...) chugging coffee (or cocktails) and brainstorming into the wee hou