Social Media Analytics: It Doesn't Have to be Complicated!
If I told you “hey, my clients’ latest Facebook post received 30 link clicks”, would you be impressed? 30 doesn’t sound like a lot to the average person. Even for a big international company, 30 would sound fairly low. But for a small business, 30 would be considered as a huge achievement. Regardless of your brands’ social media standing, you should be tracking metrics right from the get-go. You might ask, “why is it important to see how many people liked my Facebook post?” o