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Audits aren’t just for taxes: Complete your own social media audit!

Alanna Poole

Mar 26, 2018
4 min

Audits aren’t just for taxes: Complete your own social media audit!

After a long dreary winter, spring has finally arrived! And that means it’s time to start your spring cleaning! You clean your home, your car, your yard… everything gets a refresh. But did you ever consider that it might also be a good time to refresh your social media strategy? Completing a social media audit is an integral part of your social media marketing plan. It is important to understand how well your strategy is working and if it needs to be revamped. Essentially, a

46 views

Michelle Zaporojets

Feb 23, 2018
3 min

Marketing

The Power of PR

"If I only had two dollars left, I'd spend one dollar oN PR." - Bill Gates Bill Gates is a smart man - no wonder he's had so much success! As one of the most powerful methods of marketing, public relations (PR) stands at the top amongst social media and email marketing for small businesses. And yet, so few companies understand what PR is nor what it can bring to the table (aka, their business). And if you're one of those business owners - hello👋 as a PR rockstar, I'll tell y

89 views

Case Study: Playing The Long Game & Building A Community

Tessa May Marr

Jan 19, 2018
5 min

Case Studies

Case Study: Playing The Long Game & Building A Community

This is a story of community. This is a story of success. This is a story of patience. Gluten Free Calgary (@gfyyc) was born nearly five years ago and now commands an audience of over 30,000 engaged fans. With this community, they’ve been able to sell advertising, host events and even launch a product of their own (GFYYC Goodie Bags). I’m going to tell you how they got there. The key to it is patience. When you get started with social media (as with most businesses) you can’t

154 views

Sociables: A Social Media Roundup (July Edition)

Bria Baylor

Jul 7, 2017
4 min

Social Media

Sociables: A Social Media Roundup (July Edition)

Working in social media is HARD. You can’t rely on just your trusty college degree to get you through with wild success. This is a very unique field, where the rules change daily. What was best practice yesterday may not be today. How people consume content changes all the time. Hell, there could be an entirely new social network dropped on the world at any given moment and if you really want to be a rockstar at your job, you need to be know about it, try it and understand it

28 views

Sociables: A Social Media Roundup (June Edition)

Michelle Zaporojets

Jun 2, 2017
3 min

Social Media

Sociables: A Social Media Roundup (June Edition)

9 views

Sociables: A Social Media Roundup (May Edition)

Michelle Zaporojets

May 5, 2017
3 min

Social Media

Sociables: A Social Media Roundup (May Edition)

18 views

Sociables: A Social Media Roundup (April Edition)

Michelle Zaporojets

Apr 12, 2017
3 min

Social Media

Sociables: A Social Media Roundup (April Edition)

9 views

Sociables: A Social Media Roundup (March Edition)

Michelle Zaporojets

Mar 3, 2017
3 min

Social Media

Sociables: A Social Media Roundup (March Edition)

19 views

Sociables: A Social Media Roundup (February Edition)

Michelle Zaporojets

Feb 3, 2017
3 min

Social Media

Sociables: A Social Media Roundup (February Edition)

10 views

Entrepreneur Quiz: Are you ready to build a startup?

Guest Blog

Jan 28, 2017
3 min

Entrepreneurship

Entrepreneur Quiz: Are you ready to build a startup?

So you're just DYING to start your own business - who isn't at this point? It's a fab lifestyle that combines working from home, building something that you can call your baby, and best of all - impressing your family and friends when you tell them you're a successful entrepreneur. But let's be honest... it's the getting started part that terrifies you. You probably already have an idea in mind, or maybe you’ve already got some customers/clients! You are excited, and feel rea

105 views

Beginners Guide: 6 Easy Steps to SEO Success

Tessa May Marr

Jan 20, 2017
5 min

Beginners Guide: 6 Easy Steps to SEO Success

SEO is a mystery to many and let's be honest, might even scare you off. But really, it's EASY (and important for your website)! Let

109 views

Sociables: A Social Media Roundup (January Edition)

Michelle Zaporojets

Jan 6, 2017
3 min

Sociables: A Social Media Roundup (January Edition)

11 views

6 Startling Startup Costs - And How To Simplify!

Tessa May Marr

Dec 12, 2016
6 min

Entrepreneurship

6 Startling Startup Costs - And How To Simplify!

So you're thinking about starting your own business. Let me tell you, working for yourself is awesome. Having control over your own schedule. Making your own rules. Hiring your own team. And reaping the fiscal benefits. It'll be a good move--trust me! If you feel like you're ready to take the plunge, you're probably wondering how much it's going to cost you. Here's a bit of a rundown. Every business is going to be a little different of course, but these are the bare bones you

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Tessa May Marr

Sep 15, 2016
4 min

Entrepreneurship

The Many Hats Entrepreneurs Wear

It’s a total balancing act, trying to fit all those hats on your head without one falling off. Entrepreneurs know! As the leader of a start-up, you’re liking filling many roles on the organization structure—not just that of the strategic leader and CEO. Because with new businesses, who has the money to hire a full gamut of staff right off the bat? I know I sure don’t. If you’re anything like me, in the stretch of a single day (or week at least), you are juggling any or many o

80 views

Tessa May Marr

Jun 3, 2016
3 min

Social Media

Sociables: A Social Media Roundup (June Edition)

3 views