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The Key Steps in Creating a Successful Instagram Reel

Jamie Campbell

Jan 19
3 min

The Key Steps in Creating a Successful Instagram Reel

Unless you've been living under a rock, you know social media platforms are prioritizing video content within their algorithms. Basically, videos are the GOAT of social media right now. Despite their popularity, there's still a myriad of questions and confusion about the length, orientation and type of content you should capture. We've been around the block with video content this past year, so we're here to help. For this case study, we will focus on Instagram Reels and the

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Sociables: A Social Media Roundup (September Edition)

Michelle Zaporojets

Sep 1, 2016
3 min

Social Media

Sociables: A Social Media Roundup (September Edition)

Working in social media is HARD. You can’t rely on just your trusty college degree to get you through with wild success. This is a very unique field, where the rules change daily. What was best practice yesterday may not be today. How people consume content changes all the time. Hell, there could be an entirely new social network dropped on the world at any given moment and if you really want to be a rockstar at your job, you need to be know about it, try it and understand it

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Keeping It Real: How To Be Authentic With Social Media

Guest Blog

Aug 11, 2016
4 min

Social Media

Keeping It Real: How To Be Authentic With Social Media

Picture this: You’re scrolling through Instagram or Facebook and looking at your News Feed. Your friend Jenny has posted a picture of her adorable baby sleeping like an angel, Joe has posted a picture of him and his girlfriend on a beach in Mexico, Sam went to a huge party and hashtagged #lovemyfriendslovemylife and the random celebrity you follow is just hanging out with their cat on a Tuesday night with a caption: “Stars-They’re just like us!” This is an average day in the

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How to Promote Awareness using Hashtags: A Case Study on #JuneDresses

Michelle Zaporojets

Jun 17, 2016
2 min

Social Media

How to Promote Awareness using Hashtags: A Case Study on #JuneDresses

We all know about social media – keeping our friends up to date on where we’re eating, whom we’re out with, etc.… basically all of the ins-and-outs of our lives. Alternatively, in this decade, it’s also an essential way for businesses to advertise and build connections with customers. But have you ever thought about using social media for a cause? June Dresses is doing just that! Through a month-long fundraising campaign, women around the world are posting daily photos of the

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Iceland: A Social Media Marketing Success Story

Tessa May Marr

Oct 20, 2015
5 min

Social Media

Iceland: A Social Media Marketing Success Story

It was just last week I found myself at the Vancouver Airport, checking in for a flight to Iceland. I was heading there to enjoy a short and sweet, 48-hour holiday, enroute to London for a conference. Now, I admit, I am an avid traveler, but even for me, Iceland seemed a wildly exotic locale. It wasn't somewhere that I had grown up dreaming of. It wasn't anywhere on my bucket list. But, as I have said many times before, I am incredibly influenced by marketing efforts. (As in,

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The Integration of Social Media in the Food Industry

Shai Elizabeth Searcy

Sep 1, 2015
3 min

Social Media

The Integration of Social Media in the Food Industry

Who doesn’t love food!? Whether its our fascination with nutrition, our love of eating out, or the emergence of the “celebrity” Chef, the food and beverage industry has been growing in popularity over the last several years. One key component to this spotlight has been the integration of social media tools used by the industry. It is now basically a requirement for bars and restaurants to invest time in their online presence. While this goes for most customer service business

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