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As you may have noticed, our team spent last week in Los Angeles soaking up ALL the information at Social Media Week LA. An event full of workshops, speakers and presentations from the likes of Facebook, Buzzfeed, Pinterest and even National Geographic (who are the ultimate social media goals, BTW). Our team strategically split up and tried our best to hit every session, and gain as much information as we could. And here’s what we learned. VIDEO. VIDEO. VIDEO. Honestly, this

So you're just DYING to start your own business - who isn't at this point? It's a fab lifestyle that combines working from home, building something that you can call your baby, and best of all - impressing your family and friends when you tell them you're a successful entrepreneur. But let's be honest... it's the getting started part that terrifies you. You probably already have an idea in mind, or maybe you’ve already got some customers/clients! You are excited, and feel rea

Whether you pronounce it with a hard G or a soft G (there is much debate over this), there is no denying their constant presence in our online communication these days. These "Graphics Interchange Formats" (bet you didn't know that one) can tell your entire story in a quick 5 second loop stolen from your favourite television show or even a memorable moment in pop culture. Why use your words, when a GIF can say it all for you? Now that certain platforms are offering collection

You've all probably seen those Instagram accounts that post images that are absolutely mind blowing and you wonder... "how on earth do I get my pictures to look like that?" Here are a few tips on how you can edit your own iPhone images to get them to look pro quality! We promise you... editing Instagram pics is easier than you think. 1. Make sure you have good photo. Have an appealing and/or interesting) back drop/background (beach, brick wall, graffiti wall, forest etc). Alw

Are you ready to plan a webinar? Whether you are running a webinar as a presentation, discussion, instructional session or a demonstration, you have the flexibility to deliver your content and interact with your audience in a variety of ways including: video conference, a PowerPoint presentation, a record and call-in event, desktop sharing, white boarding, instant polls, chats, and/or instant messaging. Proper planning can ensure your webinar is a success so follow this timel

Here’s the scenario. You're asked to hand in a 300 word blog on a topic of your liking for the company website. The only problem is, you’re a designer, not a writer. So what do you do? You build an infographic! Here’s the pitch. An infographic is an engaging and exciting way to display information and bring it to life. They are used for quick digestion and immediate absorption of facts. Researchers have found that colour visuals increase a users willingness to read by 80%, th

For many small business owners, social media marketing is at the bottom of their priority list. With so many other to-dos and concerns - hiring the right staff, meeting customer satisfaction - it may seem as though social media marketing will just have to wait. The truth is that you should get started on your social media marketing the minute you open your business doors. So many great opportunities await your business in the social media community, and if you can tap into th

Here are 7 easy ways to shorten your tweet's character count, so you can fit exactly what you want to say into your Tweets every time! 1. Use images with text. There’s an excellent app called Word Swag and it lets you create eye-catching images with text. So while including an image in your tweet takes up 23 characters, include a heading or tagline that’s more than that and you’re getting better return! Plus images are proven to generate more engagement so even if you broke e