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Mad Media CEO, Tessa May Marr talks all about why YOU need a social media strategy, whether it's for your business or your personal bran

How Allocadia has successfully integrated social media into their marketing strategy.

Working in social media is HARD. You can’t rely on just your trusty college degree to get you through with wild success. This is a very unique field, where the rules change daily. What was best practice yesterday may not be today. How people consume content changes all the time. Hell, there could be an entirely new social network dropped on the world at any given moment and if you really want to be a rockstar at your job, you need to be know about it, try it and understand it

It was just last week I found myself at the Vancouver Airport, checking in for a flight to Iceland. I was heading there to enjoy a short and sweet, 48-hour holiday, enroute to London for a conference. Now, I admit, I am an avid traveler, but even for me, Iceland seemed a wildly exotic locale. It wasn't somewhere that I had grown up dreaming of. It wasn't anywhere on my bucket list. But, as I have said many times before, I am incredibly influenced by marketing efforts. (As in,

Are you ready to plan a webinar? Whether you are running a webinar as a presentation, discussion, instructional session or a demonstration, you have the flexibility to deliver your content and interact with your audience in a variety of ways including: video conference, a PowerPoint presentation, a record and call-in event, desktop sharing, white boarding, instant polls, chats, and/or instant messaging. Proper planning can ensure your webinar is a success so follow this timel

5 Ways To Turn Your Average Smart Phone Images into Gorgeous Pieces of Content Everyone Will Want to Share FOCUS IN Sick of all the blurry photos you keep getting with your smart phone? You may think it takes some high-powered photography gear to get that crystal clear quality, but it’s easier than you think. Open up the camera in your phone and point it at whatever scene you’d like to capture. Now hold still for just a second, and touch the screen on whatever you’d like the

Here are 7 easy ways to shorten your tweet's character count, so you can fit exactly what you want to say into your Tweets every time! 1. Use images with text. There’s an excellent app called Word Swag and it lets you create eye-catching images with text. So while including an image in your tweet takes up 23 characters, include a heading or tagline that’s more than that and you’re getting better return! Plus images are proven to generate more engagement so even if you broke e