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Casey Mathison

Jul 3, 2018
5 min

Social Media Day; 20 Tips Every Social Media Manager NEEDS To Read

We celebrated Social Media Day 2018 in a BIG way, we went tip-crazy. Our team collectively came up with 20 of our favorite tips from the past year, and blasted them all over social media. Miss it? Lucky for you, we've cataloged them all here for you to save and enjoy. 1. Make friends with the algorithms. Trying to beat them will be an uphill battle. Adopt the "rules" of the platforms and watch your profiles grow. They're ever-changing, so be sure to stay in the know. 2. Insta

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What I Learned Live Tweeting The Golden Globes

Alanna Poole

Jan 12, 2018
3 min

Social Media

What I Learned Live Tweeting The Golden Globes

This years #GoldenGlobes2018 was a night to remember. However, the star of the show wasn’t the nominated movies and television shows, it was the message of hope and change inspired by the #MeToo, #WhyWeWearBlack, and #TimesUp movements. And throughout this momentous evening I was live tweeting the action on behalf of Mad Media. Now, why would a social media marketing company want to live tweet the Golden Globes? Well, this years event was a prime example of why you can’t pre-

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12 Valuable Tips For Social Media You Need To Know

Casey Mathison

Dec 29, 2017
3 min

Social Media

12 Valuable Tips For Social Media You Need To Know

This past month our team participated in a super festive project titled; 12 Tips For Christmas. We did something we haven’t done before, our remote team all took to our Instagram Stories and shared some of our favourite social media marketing tips. Missed it? Don’t fret, we’ve got it all summarized here for you. Sad you missed seeng our faces? We’ve got you. It’s all saved to our highlight reel on our Instagram. Don’t forget to give us a follow and leave a comment telling us

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3 New Pinterest Visual Discovery Tools You Need To Try!

Casey Mathison

Jul 14, 2017
2 min

Social Media

3 New Pinterest Visual Discovery Tools You Need To Try!

Pinterest, the often underestimated social media marketing tool, has recently rolled out some very exciting new search features.

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Casey Mathison

Jun 23, 2017
2 min

Social Media

3 Hot Social Media Tips from #SMWLA

As you may have noticed, our team spent last week in Los Angeles soaking up ALL the information at Social Media Week LA. An event full of workshops, speakers and presentations from the likes of Facebook, Buzzfeed, Pinterest and even National Geographic (who are the ultimate social media goals, BTW). Our team strategically split up and tried our best to hit every session, and gain as much information as we could. And here’s what we learned. VIDEO. VIDEO. VIDEO. Honestly, this

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How To Effectively Execute Pinterest Like A Boss!

Casey Mathison

May 19, 2017
3 min

Social Media

How To Effectively Execute Pinterest Like A Boss!

Is your brand using Pinterest? No? We bet you would be if you knew that Pinterest is considered the second largest search engine next to Google. That’s right. It’s a search engine. We’ve had clients (whom aren’t even actively using Pinterest as part of their social strategy) see it pop up continually in their monthly website analytics - bringing them referral traffic. A platform that is gaining you conversions, that you haven’t even invested in yet? Sounds like a winner to us

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9 Pinterest Hacks You Should Have In Your Back Pocket

Tessa May Marr

Oct 28, 2015
3 min

Social Media

9 Pinterest Hacks You Should Have In Your Back Pocket

Let the rumours be dispelled! Pinterest is not just “a whole lot of pretty pictures” and a “whole lot of women”. It can mean sales and revenue, as well (and we all like the sounds of that). This week, we tuned into a webinar hosted by Rebekah Radice of PostPlanner and Melissa Megginson of Tailwind that took us through some of the top Pinterest hacks to help you navigate this platform. 1. Find Your Influencers How? Look at who is already pinning your stuff. Go to pinterest.com

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Michael Bird

Apr 21, 2015
5 min

Social Media

The Beginner's Guide to Social Media

For many small business owners, social media marketing is at the bottom of their priority list. With so many other to-dos and concerns - hiring the right staff, meeting customer satisfaction - it may seem as though social media marketing will just have to wait. The truth is that you should get started on your social media marketing the minute you open your business doors. So many great opportunities await your business in the social media community, and if you can tap into th

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