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We hear way too often that businesses are leaving their social media presence in the hands of their intern. This has to stop! (No offence to interns! I would even say it’s okay to get them involved in social media. But they shouldn’t be responsible for it.) You might think… umm why? A millennial straight out of college lives and breathes social media, don’t they? Who better? But if you plan to get the most out of your social media (as you should), you should be working with a

Back in January, during Super Bowl season, Mad Media's Founder & CEO, Tessa May Marr had the opportunity to contribute to a Forbes article regarding marketing for the big game. Pro tip: For Tessa's quote, scroll down to the last section (it's a hefty article!) [This article is repurposed from Forbes author, Pamela N. Danziger.] The National Retail Federation predicts that Americans will spend upwards of $15.3 billion associated with the upcoming Super Bowl, which will air Feb

After a long dreary winter, spring has finally arrived! And that means it’s time to start your spring cleaning! You clean your home, your car, your yard… everything gets a refresh. But did you ever consider that it might also be a good time to refresh your social media strategy? Completing a social media audit is an integral part of your social media marketing plan. It is important to understand how well your strategy is working and if it needs to be revamped. Essentially, a

"If I only had two dollars left, I'd spend one dollar oN PR." - Bill Gates Bill Gates is a smart man - no wonder he's had so much success! As one of the most powerful methods of marketing, public relations (PR) stands at the top amongst social media and email marketing for small businesses. And yet, so few companies understand what PR is nor what it can bring to the table (aka, their business). And if you're one of those business owners - hello👋 as a PR rockstar, I'll tell y

As social media marketers, the one rule of thumb we all quickly learn is that social media is always changing. And with every change, we must alter our clients’ social media strategies. It’s not just the new methods that we should start including in our strategies, but also the old methods that we need to boot immediately. Lately, we’ve noticed a few key tactics that are on their way out of social strategies (and you might not have even noticed!) Less is more. We’re learning

It’s a total balancing act, trying to fit all those hats on your head without one falling off. Entrepreneurs know! As the leader of a start-up, you’re liking filling many roles on the organization structure—not just that of the strategic leader and CEO. Because with new businesses, who has the money to hire a full gamut of staff right off the bat? I know I sure don’t. If you’re anything like me, in the stretch of a single day (or week at least), you are juggling any or many o