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If I told you “hey, my clients’ latest Facebook post received 30 link clicks”, would you be impressed? 30 doesn’t sound like a lot to the average person. Even for a big international company, 30 would sound fairly low. But for a small business, 30 would be considered as a huge achievement. Regardless of your brands’ social media standing, you should be tracking metrics right from the get-go. You might ask, “why is it important to see how many people liked my Facebook post?” o

After a long dreary winter, spring has finally arrived! And that means it’s time to start your spring cleaning! You clean your home, your car, your yard… everything gets a refresh. But did you ever consider that it might also be a good time to refresh your social media strategy? Completing a social media audit is an integral part of your social media marketing plan. It is important to understand how well your strategy is working and if it needs to be revamped. Essentially, a

"If I only had two dollars left, I'd spend one dollar oN PR." - Bill Gates Bill Gates is a smart man - no wonder he's had so much success! As one of the most powerful methods of marketing, public relations (PR) stands at the top amongst social media and email marketing for small businesses. And yet, so few companies understand what PR is nor what it can bring to the table (aka, their business). And if you're one of those business owners - hello👋 as a PR rockstar, I'll tell y

This is a story of community. This is a story of success. This is a story of patience. Gluten Free Calgary (@gfyyc) was born nearly five years ago and now commands an audience of over 30,000 engaged fans. With this community, they’ve been able to sell advertising, host events and even launch a product of their own (GFYYC Goodie Bags). I’m going to tell you how they got there. The key to it is patience. When you get started with social media (as with most businesses) you can’t

This years #GoldenGlobes2018 was a night to remember. However, the star of the show wasn’t the nominated movies and television shows, it was the message of hope and change inspired by the #MeToo, #WhyWeWearBlack, and #TimesUp movements. And throughout this momentous evening I was live tweeting the action on behalf of Mad Media. Now, why would a social media marketing company want to live tweet the Golden Globes? Well, this years event was a prime example of why you can’t pre-

This past month our team participated in a super festive project titled; 12 Tips For Christmas. We did something we haven’t done before, our remote team all took to our Instagram Stories and shared some of our favourite social media marketing tips. Missed it? Don’t fret, we’ve got it all summarized here for you. Sad you missed seeng our faces? We’ve got you. It’s all saved to our highlight reel on our Instagram. Don’t forget to give us a follow and leave a comment telling us

Well, that depends. I mean, I could easily sit here and try to sell you on hiring an agency because - well, duh - that’s what we are. But the truth of the matter is, there is more than one right way to handle social media for your brand or business. And to really be successful, you need to figure out what’s right for you. Hopefully this will help. Do It Yourself If you are a team of one (or maybe two or three) and you’re just getting started, you might want to consider workin