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Who should be managing your social media?

Tessa May Marr

Nov 24, 2017
4 min

Who should be managing your social media?

Well, that depends. I mean, I could easily sit here and try to sell you on hiring an agency because - well, duh - that’s what we are. But the truth of the matter is, there is more than one right way to handle social media for your brand or business. And to really be successful, you need to figure out what’s right for you. Hopefully this will help. Do It Yourself If you are a team of one (or maybe two or three) and you’re just getting started, you might want to consider workin

164 views

5 Tips To Get Your Business Started On Social

Alanna Poole

Nov 10, 2017
4 min

5 Tips To Get Your Business Started On Social

In the last decade, it has become crucial for businesses to have a social media presence. In a world where conventional advertising is no longer as relevant, social is now in the spotlight. Businesses hoping to be successful need to get in the social game! Here’s how. 1. Make sure your branding is in place. Before you even begin to think about creating profiles on various social media platforms, you’ll want to make sure you establish a well thought-out brand. Creating a logo

84 views

Michelle Zaporojets

Nov 3, 2017
3 min

How to Effortlessly Brand Your Company Across Social Media

Social media is everything. Especially for businesses. Many consumers base purchases or client deals based on how a company presents themsel

56 views

Sociables: Social Media Stuff Our Team Is Chatting About

Bria Baylor

Sep 1, 2017
2 min

Sociables: Social Media Stuff Our Team Is Chatting About

We've said it once, and we'll say it again. Social media - this industry we're in - is CONSTANTLY changing on us. New networks, new best practices and new algorithms are constantly popping up to blind side us social media professionals and kick us on our butts. So to keep our social feeds from failing, we have to stay super tuned in. We have a Slack channel called #thingstomakeussmarter where we all share the most recent blogs and updates we find with big news. Here's the ski

24 views

8 Key Audiences You Should Have Set Up For Facebook Advertising (And Why!)

info061784

Aug 25, 2017
4 min

8 Key Audiences You Should Have Set Up For Facebook Advertising (And Why!)

But, wait, what? I'm a social media marketer. Not a digital advertising expert. This isn't my area! I don't know how to do this stuff?! Ehhhhh--wrong. If you're working in social media these days, you've gotta know how to make your way around the Facebook Ads Manager. And you've gotta know how to take that awesome content you've been sharing organically to your Business Page and pump it out to specific, targeted audiences, at specific times with some budget behind it to reall

107 views

3 Social Media Methods You Need to Ditch Immediately

Michelle Zaporojets

Aug 11, 2017
2 min

3 Social Media Methods You Need to Ditch Immediately

As social media marketers, the one rule of thumb we all quickly learn is that social media is always changing. And with every change, we must alter our clients’ social media strategies. It’s not just the new methods that we should start including in our strategies, but also the old methods that we need to boot immediately. Lately, we’ve noticed a few key tactics that are on their way out of social strategies (and you might not have even noticed!) Less is more. We’re learning

64 views

Sociables: Social Media Stuff Our Team Is Chatting About

Tessa May Marr

Aug 4, 2017
2 min

Sociables: Social Media Stuff Our Team Is Chatting About

We've said it once, and we'll say it again. Social media - this industry we're in - is CONSTANTLY changing on us. New networks, new best practices and new algorithms are constantly popping up to blind side us social media professionals and kick us on our butts. So to keep our social feeds from failing, we have to stay super tuned in. We have a Slack channel called #thingstomakeussmarter where we all share the most recent blogs and updates we find with big news. Here's the ski

17 views

3 New Pinterest Visual Discovery Tools You Need To Try!

Casey Mathison

Jul 14, 2017
2 min

3 New Pinterest Visual Discovery Tools You Need To Try!

Pinterest, the often underestimated social media marketing tool, has recently rolled out some very exciting new search features.

41 views

Sociables: A Social Media Roundup (July Edition)

Bria Baylor

Jul 7, 2017
4 min

Sociables: A Social Media Roundup (July Edition)

Working in social media is HARD. You can’t rely on just your trusty college degree to get you through with wild success. This is a very unique field, where the rules change daily. What was best practice yesterday may not be today. How people consume content changes all the time. Hell, there could be an entirely new social network dropped on the world at any given moment and if you really want to be a rockstar at your job, you need to be know about it, try it and understand it

28 views

#SocialMediaDay Social Strategy Promotion!

Casey Mathison

Jun 29, 2017
1 min

#SocialMediaDay Social Strategy Promotion!

Today is a pretty important day here at Mad Media. As I'm sure you can imagine, #SocialMediaDay is like Christmas around here! And we want to share the excitement with you! How you ask? Well, we're going to hook you up with a custom social media strategy. But first, why? or Why do I need a social media strategy? Well, because all y'all have gotta... STOP. THROWING. SPAGHETTI. AT. THE. WALL! Stop guessing! To be successful with social media you need to know exactly how to pres

67 views

Sociables: A Social Media Roundup (June Edition)

Michelle Zaporojets

Jun 2, 2017
3 min

Sociables: A Social Media Roundup (June Edition)

Working in social media is HARD. You can’t rely on just your trusty college degree to get you through with wild success. This is a very unique field, where the rules change daily. What was best practice yesterday may not be today. How people consume content changes all the time. Hell, there could be an entirely new social network dropped on the world at any given moment and if you really want to be a rockstar at your job, you need to be know about it, try it and understand it

9 views

How To Live Tweet An Event

Tessa May Marr

May 26, 2017
4 min

How To Live Tweet An Event

If you're not already considering social media when planning or attending an event, you had better start! It plays a very important role, starting before the event even kicks off, to well after it's over. We wrote another blog that explains why and how you need to plan and manage social media for your event. We'll wait here while you read it (if you haven't already). Read this! Welcome back! Now that you have decided to make social media part of the program, we've got a few h

60 views

10 New Instagram Story Features You NEED to Know About

Michelle Zaporojets

May 12, 2017
3 min

10 New Instagram Story Features You NEED to Know About

We're living in an age where Unicorn Frappuccinos break the internet and Instagram is everything. Now that Facebook, Instagram & Sna

97 views

Sociables: A Social Media Roundup (May Edition)

Michelle Zaporojets

May 5, 2017
3 min

Sociables: A Social Media Roundup (May Edition)

Working in social media is HARD. You can’t rely on just your trusty college degree to get you through with wild success. This is a very unique field, where the rules change daily. What was best practice yesterday may not be today. How people consume content changes all the time. Hell, there could be an entirely new social network dropped on the world at any given moment and if you really want to be a rockstar at your job, you need to be know about it, try it and understand it

18 views

How To Effectively Use Emojis In Social Media Scheduling

Casey Mathison

Apr 26, 2017
2 min

How To Effectively Use Emojis In Social Media Scheduling

Even if emojis aren't really your thing, it's a practice all social media managers need to adopt because our clients and competitors

46 views

Sociables: A Social Media Roundup (April Edition)

Michelle Zaporojets

Apr 12, 2017
3 min

Sociables: A Social Media Roundup (April Edition)

Working in social media is HARD. You can’t rely on just your trusty college degree to get you through with wild success. This is a very unique field, where the rules change daily. What was best practice yesterday may not be today. How people consume content changes all the time. Hell, there could be an entirely new social network dropped on the world at any given moment and if you really want to be a rockstar at your job, you need to be know about it, try it and understand it

9 views

How To Better Your Content Curation Strategy

Michelle Zaporojets

Mar 31, 2017
2 min

How To Better Your Content Curation Strategy

Curated content is the process of sorting through and finding different pieces of content that relate to your brand. The great thing about t

41 views

Storytelling in 2017: What Marketers Need To Know

Tessa May Marr

Mar 17, 2017
4 min

Storytelling in 2017: What Marketers Need To Know

Marketing is all about telling a story. Don’t believe me? You think it’s just about promo codes and slick graphics and product photography and click through rates? No no. You’re wrong. Sure, that’s all part of it. Marketing is a big hairy beast. It’s not just ONE thing. It’s many things. And promo codes and slick graphics and product photography and click through rates are all part of it. But so is storytelling. Social media marketing is about community and connections. Betwe

116 views

Sociables: A Social Media Roundup (March Edition)

Michelle Zaporojets

Mar 3, 2017
3 min

Sociables: A Social Media Roundup (March Edition)

Working in social media is HARD. You can’t rely on just your trusty college degree to get you through with wild success. This is a very unique field, where the rules change daily. What was best practice yesterday may not be today. How people consume content changes all the time. Hell, there could be an entirely new social network dropped on the world at any given moment and if you really want to be a rockstar at your job, you need to be know about it, try it and understand it

19 views

Allocadia Get's Social: A Case Study

Tessa May Marr

Feb 24, 2017
5 min

Allocadia Get's Social: A Case Study

How Allocadia has successfully integrated social media into their marketing strategy.

178 views

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