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Casey Mathison

Jul 3, 2018
5 min

Social Media Day; 20 Tips Every Social Media Manager NEEDS To Read

We celebrated Social Media Day 2018 in a BIG way, we went tip-crazy. Our team collectively came up with 20 of our favorite tips from the past year, and blasted them all over social media. Miss it? Lucky for you, we've cataloged them all here for you to save and enjoy. 1. Make friends with the algorithms. Trying to beat them will be an uphill battle. Adopt the "rules" of the platforms and watch your profiles grow. They're ever-changing, so be sure to stay in the know. 2. Insta

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Case Study: A Nonprofit’s Journey to Growing an Engaged Social Audience

Michelle Zaporojets

Jun 27, 2018
4 min

Case Studies

Case Study: A Nonprofit’s Journey to Growing an Engaged Social Audience

For any business, large or small, growing your following on social media is an integral part of success. These days, it’s an essential part of marketing. Sure, you can go down the traditional marketing path of highway billboards and radio advertisements, but 3.1 billion people are, in one form or another, using social media. And this number continues increasing by 13% every year! Are you going to miss out on potentially advertising to 3.1 billion people? Short answer is, you

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Case Study: Playing The Long Game & Building A Community

Tessa May Marr

Jan 19, 2018
5 min

Case Studies

Case Study: Playing The Long Game & Building A Community

This is a story of community. This is a story of success. This is a story of patience. Gluten Free Calgary (@gfyyc) was born nearly five years ago and now commands an audience of over 30,000 engaged fans. With this community, they’ve been able to sell advertising, host events and even launch a product of their own (GFYYC Goodie Bags). I’m going to tell you how they got there. The key to it is patience. When you get started with social media (as with most businesses) you can’t

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3 Valuable Tips to Run a Successful Social Media Contest

Michelle Zaporojets

Dec 15, 2017
3 min

3 Valuable Tips to Run a Successful Social Media Contest

"Like this post and comment below to be entered to win!" We've all seen these types of posts all across the different social media platforms, and heck, you've probably even entered a few of them yourself in hopes of winning a fabulous prize. While most will eagerly comment 20 times in efforts of winning the contest, there's a 99% chance the host (whether it's a company or an influencer) has an ulterior motive for this contest. No, I'm not saying they're going to rip you off a

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Who should be managing your social media?

Tessa May Marr

Nov 24, 2017
4 min

Social Media

Who should be managing your social media?

Well, that depends. I mean, I could easily sit here and try to sell you on hiring an agency because - well, duh - that’s what we are. But the truth of the matter is, there is more than one right way to handle social media for your brand or business. And to really be successful, you need to figure out what’s right for you. Hopefully this will help. Do It Yourself If you are a team of one (or maybe two or three) and you’re just getting started, you might want to consider workin

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5 Ways To Use Video In Your Social Media Strategy

Michelle Zaporojets

Nov 17, 2017
2 min

Social Media

5 Ways To Use Video In Your Social Media Strategy

In a space where we’re all fighting to get our clients’ name out there, it’s important to keep up with the trends - and currently, that trend is video. It’s one of those things that we just can’t avoid as social media marketers! But let’s be honest, it’s impossible to come up with video ideas on the fly - especially if you want it to become viral content (and who doesn’t want that?) Luckily, these five basic types of video can easily be created for most industries - whether y

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How To Create A Thumb-Stopping Instagram Feed

Casey Mathison

Oct 15, 2017
3 min

Social Media

How To Create A Thumb-Stopping Instagram Feed

Instagram can be a hard game to play. On a platform with millions of image uploads every day, how can you make your profile stand out?

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10 Punny Ways to Use the New iOS11 Emojis On Social Media

Michelle Zaporojets

Sep 15, 2017
1 min

Social Media

10 Punny Ways to Use the New iOS11 Emojis On Social Media

It’s been an exciting few days in the Apple-sphere! With two new iPhones, Apple Watch Series 3, and a 4K Apple TV - it’s hard to ignore these new products. And did we mention Animojis?! That was by far the best part of the Keynote. Technology is evolving so much that we’re now able to animate emojis using our facial expressions! Crazy, right? Now sure, animoji’s are coming out with the iPhone X - but for those of us who are kicking it old school with the previous generations

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Sociables: Social Media Stuff Our Team Is Chatting About

Bria Baylor

Sep 1, 2017
2 min

Social Media

Sociables: Social Media Stuff Our Team Is Chatting About

We've said it once, and we'll say it again. Social media - this industry we're in - is CONSTANTLY changing on us. New networks, new best practices and new algorithms are constantly popping up to blind side us social media professionals and kick us on our butts. So to keep our social feeds from failing, we have to stay super tuned in. We have a Slack channel called #thingstomakeussmarter where we all share the most recent blogs and updates we find with big news. Here's the ski

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3 Social Media Methods You Need to Ditch Immediately

Michelle Zaporojets

Aug 11, 2017
2 min

Social Media

3 Social Media Methods You Need to Ditch Immediately

As social media marketers, the one rule of thumb we all quickly learn is that social media is always changing. And with every change, we must alter our clients’ social media strategies. It’s not just the new methods that we should start including in our strategies, but also the old methods that we need to boot immediately. Lately, we’ve noticed a few key tactics that are on their way out of social strategies (and you might not have even noticed!) Less is more. We’re learning

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Tessa May Marr

Aug 4, 2017
2 min

Social Media

Sociables: Social Media Stuff Our Team Is Chatting About

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3 New Pinterest Visual Discovery Tools You Need To Try!

Casey Mathison

Jul 14, 2017
2 min

Social Media

3 New Pinterest Visual Discovery Tools You Need To Try!

Pinterest, the often underestimated social media marketing tool, has recently rolled out some very exciting new search features.

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#SocialMediaDay Social Strategy Promotion!

Casey Mathison

Jun 29, 2017
1 min

Social Media

#SocialMediaDay Social Strategy Promotion!

Today is a pretty important day here at Mad Media. As I'm sure you can imagine, #SocialMediaDay is like Christmas around here! And we want to share the excitement with you! How you ask? Well, we're going to hook you up with a custom social media strategy. But first, why? or Why do I need a social media strategy? Well, because all y'all have gotta... STOP. THROWING. SPAGHETTI. AT. THE. WALL! Stop guessing! To be successful with social media you need to know exactly how to pres

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Casey Mathison

Jun 23, 2017
2 min

Social Media

3 Hot Social Media Tips from #SMWLA

As you may have noticed, our team spent last week in Los Angeles soaking up ALL the information at Social Media Week LA. An event full of workshops, speakers and presentations from the likes of Facebook, Buzzfeed, Pinterest and even National Geographic (who are the ultimate social media goals, BTW). Our team strategically split up and tried our best to hit every session, and gain as much information as we could. And here’s what we learned. VIDEO. VIDEO. VIDEO. Honestly, this

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