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This is a story of community. This is a story of success. This is a story of patience. Gluten Free Calgary (@gfyyc) was born nearly five years ago and now commands an audience of over 30,000 engaged fans. With this community, they’ve been able to sell advertising, host events and even launch a product of their own (GFYYC Goodie Bags). I’m going to tell you how they got there. The key to it is patience. When you get started with social media (as with most businesses) you can’t

Today is a pretty important day here at Mad Media. As I'm sure you can imagine, #SocialMediaDay is like Christmas around here! And we want to share the excitement with you! How you ask? Well, we're going to hook you up with a custom social media strategy. But first, why? or Why do I need a social media strategy? Well, because all y'all have gotta... STOP. THROWING. SPAGHETTI. AT. THE. WALL! Stop guessing! To be successful with social media you need to know exactly how to pres

As you may have noticed, our team spent last week in Los Angeles soaking up ALL the information at Social Media Week LA. An event full of workshops, speakers and presentations from the likes of Facebook, Buzzfeed, Pinterest and even National Geographic (who are the ultimate social media goals, BTW). Our team strategically split up and tried our best to hit every session, and gain as much information as we could. And here’s what we learned. VIDEO. VIDEO. VIDEO. Honestly, this

Is your brand using Pinterest? No? We bet you would be if you knew that Pinterest is considered the second largest search engine next to Google. That’s right. It’s a search engine. We’ve had clients (whom aren’t even actively using Pinterest as part of their social strategy) see it pop up continually in their monthly website analytics - bringing them referral traffic. A platform that is gaining you conversions, that you haven’t even invested in yet? Sounds like a winner to us