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About a year and a half ago, I was attending a conference on behalf of a client - to “live tweet”. Yes, that is a thing .A thing we do, and do well, whereby essentially we are paid to document all the goings on at a particular event via social media. Why? This provides our followers with “insider info” and a “behind the scenes” peek, as well as key takeaways, thought leadership and big ideas. It’s very effective! But alas, this blog isn’t to sell you on hiring us to “live twe

We all know about social media – keeping our friends up to date on where we’re eating, whom we’re out with, etc.… basically all of the ins-and-outs of our lives. Alternatively, in this decade, it’s also an essential way for businesses to advertise and build connections with customers. But have you ever thought about using social media for a cause? June Dresses is doing just that! Through a month-long fundraising campaign, women around the world are posting daily photos of the

Working in social media is HARD. You can’t rely on just your trusty college degree to get you through with wild success. This is a very unique field, where the rules change daily. What was best practice yesterday may not be today. How people consume content changes all the time. Hell, there could be an entirely new social network dropped on the world at any given moment and if you really want to be a rockstar at your job, you need to be know about it, try it and understand it