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Casey Mathison

Jul 3, 2018
5 min

Social Media Day; 20 Tips Every Social Media Manager NEEDS To Read

We celebrated Social Media Day 2018 in a BIG way, we went tip-crazy. Our team collectively came up with 20 of our favorite tips from the past year, and blasted them all over social media. Miss it? Lucky for you, we've cataloged them all here for you to save and enjoy. 1. Make friends with the algorithms. Trying to beat them will be an uphill battle. Adopt the "rules" of the platforms and watch your profiles grow. They're ever-changing, so be sure to stay in the know. 2. Insta

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Case Study: Playing The Long Game & Building A Community

Tessa May Marr

Jan 19, 2018
5 min

Case Study: Playing The Long Game & Building A Community

This is a story of community. This is a story of success. This is a story of patience. Gluten Free Calgary (@gfyyc) was born nearly five years ago and now commands an audience of over 30,000 engaged fans. With this community, they’ve been able to sell advertising, host events and even launch a product of their own (GFYYC Goodie Bags). I’m going to tell you how they got there. The key to it is patience. When you get started with social media (as with most businesses) you can’t

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Unplug: It's Time For A Digital Detox

Tessa May Marr

Oct 9, 2017
4 min

Unplug: It's Time For A Digital Detox

About a year and a half ago, I was attending a conference on behalf of a client - to “live tweet”. Yes, that is a thing .A thing we do, and do well, whereby essentially we are paid to document all the goings on at a particular event via social media. Why? This provides our followers with “insider info” and a “behind the scenes” peek, as well as key takeaways, thought leadership and big ideas. It’s very effective! But alas, this blog isn’t to sell you on hiring us to “live twe

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The Social Media Image Sizes You Need In 2017

Casey Mathison

Sep 29, 2017
1 min

The Social Media Image Sizes You Need In 2017

Your time is valuable, so we're not going to let you waste any more of it trying to figure out alllll the different image sizes for the various social media networks you need to share to. Enough is enough. Here is your list of optimal social media image sizes for 2017. No downloadable's. No laggy graphics No B.S. FACEBOOK Profile Photo - 180 x 180 Cover Photo - 820 x 462 Timeline Photo - 1200 x 630 Event Photo - 1920 x 1080 INSTAGRAM Profile Photo (round) - 180 x 180 Feed Pho

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Sociables: A Social Media Roundup (July Edition)

Bria Baylor

Jul 7, 2017
4 min

Sociables: A Social Media Roundup (July Edition)

Working in social media is HARD. You can’t rely on just your trusty college degree to get you through with wild success. This is a very unique field, where the rules change daily. What was best practice yesterday may not be today. How people consume content changes all the time. Hell, there could be an entirely new social network dropped on the world at any given moment and if you really want to be a rockstar at your job, you need to be know about it, try it and understand it

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Sociables: A Social Media Roundup (June Edition)

Michelle Zaporojets

Jun 2, 2017
3 min

Sociables: A Social Media Roundup (June Edition)

Working in social media is HARD. You can’t rely on just your trusty college degree to get you through with wild success. This is a very unique field, where the rules change daily. What was best practice yesterday may not be today. How people consume content changes all the time. Hell, there could be an entirely new social network dropped on the world at any given moment and if you really want to be a rockstar at your job, you need to be know about it, try it and understand it

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How To Live Tweet An Event

Tessa May Marr

May 26, 2017
4 min

How To Live Tweet An Event

If you're not already considering social media when planning or attending an event, you had better start! It plays a very important role, starting before the event even kicks off, to well after it's over. We wrote another blog that explains why and how you need to plan and manage social media for your event. We'll wait here while you read it (if you haven't already). Read this! Welcome back! Now that you have decided to make social media part of the program, we've got a few h

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Sociables: A Social Media Roundup (May Edition)

Michelle Zaporojets

May 5, 2017
3 min

Sociables: A Social Media Roundup (May Edition)

Working in social media is HARD. You can’t rely on just your trusty college degree to get you through with wild success. This is a very unique field, where the rules change daily. What was best practice yesterday may not be today. How people consume content changes all the time. Hell, there could be an entirely new social network dropped on the world at any given moment and if you really want to be a rockstar at your job, you need to be know about it, try it and understand it

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#Social15: How to Rock Your Executive Social Accounts

Michelle Zaporojets

Apr 25, 2017
2 min

#Social15: How to Rock Your Executive Social Accounts

If used correctly, executives can use social media to spread brand awareness. Here are some easy steps Executives can take to efficiently ma

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Sociables: A Social Media Roundup (April Edition)

Michelle Zaporojets

Apr 12, 2017
3 min

Sociables: A Social Media Roundup (April Edition)

Working in social media is HARD. You can’t rely on just your trusty college degree to get you through with wild success. This is a very unique field, where the rules change daily. What was best practice yesterday may not be today. How people consume content changes all the time. Hell, there could be an entirely new social network dropped on the world at any given moment and if you really want to be a rockstar at your job, you need to be know about it, try it and understand it

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How To Better Your Content Curation Strategy

Michelle Zaporojets

Mar 31, 2017
2 min

How To Better Your Content Curation Strategy

Curated content is the process of sorting through and finding different pieces of content that relate to your brand. The great thing about t

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Sociables: A Social Media Roundup (March Edition)

Michelle Zaporojets

Mar 3, 2017
3 min

Sociables: A Social Media Roundup (March Edition)

Working in social media is HARD. You can’t rely on just your trusty college degree to get you through with wild success. This is a very unique field, where the rules change daily. What was best practice yesterday may not be today. How people consume content changes all the time. Hell, there could be an entirely new social network dropped on the world at any given moment and if you really want to be a rockstar at your job, you need to be know about it, try it and understand it

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Sociables: A Social Media Roundup (February Edition)

Michelle Zaporojets

Feb 3, 2017
3 min

Sociables: A Social Media Roundup (February Edition)

Working in social media is HARD. You can’t rely on just your trusty college degree to get you through with wild success. This is a very unique field, where the rules change daily. What was best practice yesterday may not be today. How people consume content changes all the time. Hell, there could be an entirely new social network dropped on the world at any given moment and if you really want to be a rockstar at your job, you need to be know about it, try it and understand it

10 views

Sociables: A Social Media Roundup (January Edition)

Michelle Zaporojets

Jan 6, 2017
3 min

Sociables: A Social Media Roundup (January Edition)

Working in social media is HARD. You can’t rely on just your trusty college degree to get you through with wild success. This is a very unique field, where the rules change daily. What was best practice yesterday may not be today. How people consume content changes all the time. Hell, there could be an entirely new social network dropped on the world at any given moment and if you really want to be a rockstar at your job, you need to be know about it, try it and understand it

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4 Reasons Why I Love The Native Twitter App

Tessa May Marr

May 27, 2016
2 min

4 Reasons Why I Love The Native Twitter App

There are loads of tools out there today to help you manage social efforts; everything from curating content, to scheduling to engagement. And we use some of these as well, to help us get the job done for our clients. But when it comes to managing the day to day engagement--responses, tweeting live, likes, retweets, etc--I actually prefer to go tool-free and stick with the native Twitter app. Not everyone agrees with me, but I'm into it. And here's why... Discover (now called

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How Celebrities Use Social Media To Build Their Brands

Tessa May Marr

Nov 25, 2015
2 min

How Celebrities Use Social Media To Build Their Brands

It used to be that celebrities were only seen either in their films and television shows, and in celebrity magazines and newspapers. It was all up to the paparazzi and the editors to determine who got the most print space and we, the General Public, consumed whatever was sent our way. We heard about celebs when they were hot--when there was drama in their lives (or speculation of, anyway) or when they had a big role coming up, but when things were simmering in their sexy cele

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21 Ways to Totally Fail at Social Media

Kris Roxas

May 12, 2015
4 min

21 Ways to Totally Fail at Social Media

We all make mistakes. Some are bigger than others. Here are some lessons you can learn from. 1. Being “accidentally” racist. Just don’t. Seriously… I don’t see how the intern in charge of this could see this and not think, “Yeah, maybe I shouldn’t tweet this.” 2. Joking about plane crashes to make your own airline look good. When lives are involved, probably it’s best just paying your respects. 3. Making fun of soccer superstar Cristiano Ronaldo to sell soft drinks. The Swedi

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The Beginner's Guide to Social Media

Michael Bird

Apr 21, 2015
5 min

The Beginner's Guide to Social Media

For many small business owners, social media marketing is at the bottom of their priority list. With so many other to-dos and concerns - hiring the right staff, meeting customer satisfaction - it may seem as though social media marketing will just have to wait. The truth is that you should get started on your social media marketing the minute you open your business doors. So many great opportunities await your business in the social media community, and if you can tap into th

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How to Take Tweetable Pics

Tessa May Marr

Apr 7, 2015
3 min

How to Take Tweetable Pics

5 Ways To Turn Your Average Smart Phone Images into Gorgeous Pieces of Content Everyone Will Want to Share FOCUS IN Sick of all the blurry photos you keep getting with your smart phone? You may think it takes some high-powered photography gear to get that crystal clear quality, but it’s easier than you think. Open up the camera in your phone and point it at whatever scene you’d like to capture. Now hold still for just a second, and touch the screen on whatever you’d like the

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Your 7 Step Checklist to Applying For a Job in Social Media

Tessa May Marr

Mar 10, 2015
5 min

Your 7 Step Checklist to Applying For a Job in Social Media

Working in a social media role requires a very dynamic candidate. To be great in social media, you need to wear many hats. If you're a Social Media Rockstar, you not only understand modern marketing (and analytics), you're also an aspiring photographer, a witty writer, and a have a professional, personable and active online presence on most, many or all social platforms that clearly communicate your personal brand. We're currently recruiting for a Social Media Rockstar. If yo

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