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You've probably heard the term influencer before at this point. Marketers everywhere are talking about it. Brands what to use influencers, people want to become influencers. But what does it all really mean? influencer [in-floo-uh n-ser] noun. Individuals who have the power to affect purchase decisions of others because of their (real or perceived) authority, knowledge, position, or relationship. Back in the ol' days where we got our news and advertisements from more traditio

Fact: cat videos aren’t the top trending videos on YouTube. Shocking, right? It’s beauty videos - anything from product reviews, “hauls”, and how-to tutorials. The fastest growing subsection amongst several categories, is in fact, beauty vlogging (v. A video log. A journalistic video documentation on the web of a person's life, thoughts, opinions, and interests.) There are thousands of young women (ages 16-26) on YouTube, sharing their opinions on their favorite makeup produc