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"A picture is worth a thousand words."

We’ve all heard this age-old saying. A quote that has truly stood the test of time. In the business of social media, images (in the form of graphics, photography, video, etc.) are our secret weapon.

In the age of Instagram, Pinteres...

This is a story of community. This is a story of success. This is a story of patience.

Gluten Free Calgary (@gfyyc) was born nearly five years ago and now commands an audience of over 30,000 engaged fans. With this community, they’ve been able to sell advertising, host...

This years #GoldenGlobes2018 was a night to remember. However, the star of the show wasn’t the nominated movies and television shows, it was the message of hope and change inspired by the #MeToo, #WhyWeWearBlack, and #TimesUp movements. And throughout this momentous ev...

This past month our team participated in a super festive project titled; 12 Tips For Christmas. We did something we haven’t done before, our remote team all took to our Instagram Stories and shared some of our favourite social media marketing tips.

Missed it? Don’t fret...

"Like this post and comment below to be entered to win!"

We've all seen these types of posts all across the different social media platforms, and heck, you've probably even entered a few of them yourself in hopes of winning a fabulous prize. While most will eagerly comm...

“Well, how are you going to prove the ROI of social?”

If I had a dollar for every time someone asked me this... The fact is, anyone working in social media - heck, working anywhere in modern marketing today - is trying to do this. The good news is: we have a pretty good...

The world of social media marketing is evolving. A shift is occurring in the way marketers get their content to an audience. Some marketers may say we are going back in time, but maybe that’s a good thing? Here’s why.

Organic Reach Is Slowly Declining

A company’s ability...

Well, that depends. I mean, I could easily sit here and try to sell you on hiring an agency because - well, duh - that’s what we are. But the truth of the matter is, there is more than one right way to handle social media for your brand or business. And to really be su...

In a space where we’re all fighting to get our clients’ name out there, it’s important to keep up with the trends - and currently, that trend is video. It’s one of those things that we just can’t avoid as social media marketers! But let’s be honest, it’s impossible to...

In the last decade, it has become crucial for businesses to have a social media presence. In a world where conventional advertising is no longer as relevant, social is now in the spotlight. Businesses hoping to be successful need to get in the social game! Here’s how.

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