Social media can be daunting, even to us pros! It changes daily with new apps, trends, updates, features, capabilities, analytics... You get the point.
But don't stress! We've put together a simple list of 10 things you need to know about social media today, with a specific focus on Instagram. These 10 tips will help keep your Instagram presence strong regardless of future updates and changes.
Ready? Let's dive in!
1) Authenticity is key.
Don't worry about being perfectly polished all the time, followers want to see the REAL you! Share some unique behind-the-scenes content that users can't find anywhere else. This will build a sense of trust and relatability with your followers.
2) Add value and start conversations.
Instagram isn't always about sell, sell, sell. If you are an expert in your field, share some knowledgeable content that your audience can benefit from, or aim to simply start a conversation! At the end of the day, it is called "social" media.
3) Reels are for real.
With the Instagram algorithm now favouring Reels, brands can't rely solely on static images to build and captivate audiences. Reels can lead to more views and engagement, not to mention give you more opportunities to allow your followers to get to know you.
Hashtags are an important way to expand your audience and get more reach. We recommend utilizing a mix of niche/location-specific hashtags as well as broader, more popular hashtags to help get your content in front of the right audience.
Hint: Think like your audience. What sorts of keywords would they search for? What hashtags are your competitors using? Psst, check out our past blog to learn more.
5) Outbound engagement is vital.
Getting on your account and interacting with followers, competitors' followers, and potential customers is an effective and FREE way of boosting your account. Answering DMs, comments, and viewing/liking content will help boost your content into the algorithm.
6) Giveaways increase reach.
Hosting regular giveaways on Instagram is a great way to entice new users to follow you and reward your current loyal fans/followers. The prizes don't have to be big! Everyone loves free stuff. Pssst, team up with other local businesses to expand your reach even further!
7) Utilize your bio.
Make a good first impression with your Instagram bio, and use it to attract new followers and potential customers. Follow this formula for an effective bio: Who you help and how you help them + What makes you unique + Prove it + CTA
8) Show your face.
Some of the best-performing content on social media is about the team behind the scenes. Who have you just hired? What roles are you recruiting for? What does your office look like? What does your team do for fun? This stuff matters more than we sometimes realize and goes a long way in relationship building.
9) Utilize user-generated content.
UGC is a “win-win” for everyone as it saves you costs on creating content and provides featured users with increased exposure. It also gives your content and products a real-life and practical feel.
10) Image quality matters.
Stock photography is great in a pinch, but not all the time. The best way to sell something to someone is to get them to picture themselves using it. Investing in high-quality images of your products and services will not only help you look more professional but will generate engagement and sales.
And there you have it! 10 easy ways to keep your Instagram boomin' this year and beyond.
Still overwhelmed? We know some people that can take social media off your plate completely (*wink wink*).