100 Free Tools to Make You a Better Social Media Marketer
Being a social media manager takes a lot of time - whether you're writing blogs, scheduling social posts, or designing graphics for those posts! It's all part of the job. And that's not even mentioning managing our own personal business where someone (aka, ourselves) needs to keep track of our invoices, documents, and to-do lists.
Luckily, we live in such a technologically-advanced (and very generous) world today that we can find hundreds of FREE (that's right, $0) resources and tools to help us manage our daily tasks.
It tends to be hard to know which sites are worthy of our time, so we compiled a list of 100 totally free tools to make you a better social media manager.
Hubspot's Blog Topic Generator - for those days that you really have writer's block
Hemingway Editor - helping you cut down the fluff
Coschedule's Headline Analyzer - to really nail down that title & drive traffic
Yoast SEO - to make sure your SEO is on point!
WordPress - for the basic bloggers
Wix - to build a SUPER impressive website
Hubspot's Website Grader - to measure your website's performance
Portent Content Idea Generator - when you're brain dead
Grammarly - never make those pesky grammar mistakes again
Editorial Calendar - see your blog calendar in one place
Free Summarizer - summarize your blog in just seconds
Liberio - make an eBook right from Google Drive
Qzzr - a simple & creative way to make shareable content AND drive traffic
TweetDeck - easily stay active on Twitter
Archie - quickly grow your social media exposure through automated engagement
Crowdfire - effectively manage your active & inactive followers
SocialMention - search up user-generated content that mentions you/your brand (pro tip: easy content for social channels!)
Mentionmap - explore the Twitter network visually
Klear - everything you need to know about social media influencers, including popularity, reach, and relevance
For the Analytical Stuff:
Google Analytics - the classic.
Facebook Insights - obviously.
Twitter Analytics - ^ditto.
LinkedIn Business Analytics - yep.
Pinterest Analytics - recommended.
Instagram Analytics - do we really have to explain?
Social Rank - easily identify your followers on Twitter & Instagram
Websta - everything & anything you need to know about your Instagram analytics
Klout - track your social media efforts with a score
SimilarWeb - in case Google Analytics isn't your jam
Hootsuite Analytics - that's right, our fave scheduling software has built-in analytics
Pixlee - more Instagram analytics (because you can never have enough!)
QuickSprout - quickly find out info about your competitors
SpyFu - what are your competitors most profitable keywords (you know you want to know!)
For Scheduling & Distribution:
Hootsuite - for those who want an all-in-one scheduling program
Buffer - perfect for easy content reposting
BuzzSumo - analyze the best performing content on the World Wide Web
Sumo - easily grow your email list
Mailchimp - the easiest way to send emails
RiteTag - for instant hashtag feedback
CoSchedule - your go-to marketing calendar
Tailwind - quickly schedule for Pinterest and Instagram
For keeping up to date with all things social:
Nuzzel - for easy content curation
Feedly - to stay organized with your content & readings
Mad Media Webinars - learn how to be a social media rockstar in just 30 minutes
Blogs, blogs, blogs! - because reading a few blogs per day never hurt anyone
Medium - read & connect with other entrepreneurs
GrowthHackers Community - trending articles on everything you need to know about marketing
Primer - because you should never stop learning about marketing
MailCharts - become a better email marketer
Pocket - save articles to read later on
SkillShare - free courses on anything & everything you can imagine
Google Trends - stay on top of it all
Google Alerts - these bad boys come right to your email, so you don't have to go searching for news articles!
Buffer Blog - one of our faves
Social Media Today - another incredible news source for more social media articles than you can even imagine
Hubspot Academy - that's right, 11 free classes about marketing
For the paperwork & Organization:
Slack - skip the email & go straight to instant messaging
Asana - to keep track of your to-do list (and assign others to tasks!)
Freelancer Pricing Course - because we're looking out for you
Canned Emails - never waste time writing basic emails again
Google Drive - easy-peasy storage
GoTo Meeting - make client meetings easy with a simple conference call
Raindrop.io - when you just want to save graphics, websites, and pretty much anything else in one place
FreeBusy - let the internet schedule your next meeting
For Designing Graphics:
Canva - Photoshop for those who don't know how to use Photoshop
Social Media Images Cheat Sheet - save yourself time & get the sizing right the first time around!
Pexels - your new go-to for some of the best free stock photos
Jeshoots - more free stock photos!
StockSnap - you can't get enough stock photos
The Pattern Library - if you're looking for patterned backgrounds
Freebbble - thousands of design freebies
Graphic Burger - more amazing design resources
Creative Market - handcrafted design elements (like Photoshop brushes, icons, and vector patterns!)
Gratisograph - even MORE incredible free hi-res photos
Minimography - for those classic, minimalist photos
Adobe Spark - when you don't want to pull out Photoshop for a single graphic
FlatIcons - customize your own icons for social images or website design
PicMonkey - a Photoshop that you 1. don't have to pay for, and 2. don't have to download!
Do you have any more to add on? Let us know by tweeting us at @media_mad - we'd love to test out your favorite tools!
Don't forget to tune in to our completely free webinars, where you'll learn all about social media marketing from the pros themselves!