Sociables: A Social Media Roundup (May Edition)
Working in social media is HARD. You can’t rely on just your trusty college degree to get you through with wild success. This is a very unique field, where the rules change daily. What was best practice yesterday may not be today. How people consume content changes all the time. Hell, there could be an entirely new social network dropped on the world at any given moment and if you really want to be a rockstar at your job, you need to be know about it, try it and understand it – almost immediately, so you can know if it’s the right place for your clients to be. So how do you accomplish this great feat of relentlessly staying up to date? Well, you have to read… A LOT. Lucky for you, social media gurus (such as ourselves) love to write about this stuff, so it’s pretty easy to get your hands on the deets. (You can just follow us on Facebook, Twitter or LinkedIn for a steady feed of it all–real time.) To be even more helpful (it’s just in our nature), we’ve decided to round up our top performing content from this past month for you – right here and now.
So sit back, grab yourself a cocktail (let’s be honest, you deserve it–you work hard) and get up to speed, Rockstars.
NEW RECIPE: It's gon' be MAY! (JT anyone?) It's going to be a great month, because, well... June is next month and that means summer weather. I'm talking patio weather, summer cocktails, and long walks on the beach (a girl can dream!). Kick back with a glass of Bee's Knees (recipe at the end - it's delish, we promise!) and brush up on your marketing news for the past month.
We're all about the visuals! I mean, have you seen our spankin' new website? It's easily one of the most important aspects of marketing and advertising these days. If you really want to boost your strategy for 2017, you NEED these stats.
Apparently, Instagram Stories is a real game-changer - especially for entrepreneurs! It's an easy and incredibly connective platform which allows entrepreneurs really kickstart their marketing efforts.
We all know that Facebook is KING. I mean, over five million companies worldwide advertise on the social network! But when you're using user-generated content in your feeds, there's one thing that truly tops everything else - credibility.
Lots happened this month! LinkedIn came out with something they call "matched audiences", Instagram reached 700 million users while LinkedIn reached 500 million, and Pinterest is removing their 'Like' button? But that's not all...
Social media is stacked with secret weapons, but there's one that truly tops 'em all. An emotional factor. One that can add benefits on benefits for your marketing campaign. That's right, the element of surprise.
And now for the spring drink you’ve been waiting for: Bee's Knees (Recipe from: www.townandcountrymag.com)
1 quart honey
1 quart white vinegar
1 large handful fresh thyme
2 oz Bombay Sapphire gin
1 oz lemonade
1 oz honey-thyme gastrique
Thyme for garnish.
Lemonade: Combine 6 oz lemon juice, 9 oz simple syrup and 12 oz water.
Honey-Thyme Gastrique: Combine vinegar and thyme in a saucepan over medium-high heat. Bring to a boil. In another saucepan, bring honey up to a simmer over medium heat. Slowly pour the honey into the vinegar and thyme mixture being careful not to add too quickly as it will boil over. Bring the honey-vinegar mixture to a boil. Reduce heat to low, and simmer for 12 minutes. Strain the mixture into a container and let cool.
In a cocktail shaker, combine the gin, lemonade and gastrique. Add ice and shake until the outside of the cocktail shaker is frosted. Strain over a highball class filled with ice. Garnish with a thyme sprig.