• Alanna Poole

What I Learned Live Tweeting The Golden Globes

This years #GoldenGlobes2018 was a night to remember. However, the star of the show wasn’t the nominated movies and television shows, it was the message of hope and change inspired by the #MeToo, #WhyWeWearBlack, and #TimesUp movements. And throughout this momentous evening I was live tweeting the action on behalf of Mad Media.

Now, why would a social media marketing company want to live tweet the Golden Globes? Well, this years event was a prime example of why you can’t pre-plan every post. Sometimes you need to be there, in the action, catching everything as it is happening in real time. And if you are (and your creative juices are flowing), you can do some pretty cool things. Check out these examples from previous events:

If you were living under a rock and missed this, you can read the full story here.

Another brilliant example:

In our previous blog titled How To Live Tweet An Event, we discussed why it is important to review everything prior to the start of the event to. I prepared for the Golden Globes by reviewing: the list of nominees, the recipient of the Cecil B. DeMille Award, the trending hashtags, and the twitter handles for the celebrities in attendance. Therefore when Oprah won the award I was ready to congratulate her: