Your Quick Guide To Pinterest Advertising
Updated: Aug 13
So you’ve decided Pinterest is a valuable platform for your brand to explore. You’ve created your profile, added in a grabbing description, built a few boards and started pinning. You've noticed a jump in traffic from the platform, and high engagement on your pins, yet conversions aren't where you'd like them to be. Now what?
Now it’s time to invest. It’s time to thoughtfully target your audience.
If you need some convincing, here are some fast facts:
Pinterest users are 47% more likely to be introduced to new brands versus people on social platforms.
75% of content that Pinner save come from businesses and brands.
93% of Pinterest users use the platform to plan purchases, and 72% of Pinners use Pinterest to help them decide what to buy offline.
Convinced? Good. Now…Where do you start?
Step 1: Make sure you have a business account. You’ll need one to run ads, and you’ll also gain access to extra features like analytics and insights on your audience. If you need help to set that up, here is a great guide directly from Pinterest.
Step 2: Make sure the Pinterest tag is installed on your site. What is that? According to the Pinterest team; “The Pinterest tag allows you to track actions people take on your website after viewing your Promoted Pin. You can use this information to measure return on ad spend (RoAS) and create audiences to target on your Promoted Pins.” You’ll need this installed to track the success of your campaign.
Step 3: Determine what product or service you want to promote and develop a unique creative that will grab the eye of your target audience. Pinterest ads become part of the Pinterest experience, and integrate into the users feed just like a regular pin, so