6 Reasons You Need Social Media For Your Event
Updated: Aug 13
Social media matters now more than ever, which is why it is crucial for event organizers to use it effectively. Seriously, stats show everyone’s doing it, so if you’re not--you’re missing out in a big way. Let’s take a deeper look into how leveraging social media can make a huge impact on your overall event marketing efforts.
#1: Expand reach and generate buzz.
Events can be a huge investment, so naturally, you would want to get the biggest ROI. The days of relying solely on event flyers around town and sending emails to last years list are gone. Now, you can (and should!) also being utilizing social media to its fullest potential. Social media allows you to get in front of fresh eyes and reach a larger audience. It also provides a window into your event experience for those considering attending and allows you to create conversations, answer questions and build relationships with attendees before they set foot in your event! We worked with one client closely on their event social execution before, during and after who raved: that "Our reputation at events improved dramatically. Our events got a lot more effective. People knew us before our events, met us at our events and then they engaged after."
# 2: Create #FOMO.
Unless your event is going to be broadcast live on TV, social media is how your event is seen far beyond the venue’s four walls. You can showcase what is going on in real-time as your event is taking place. Reach the people who did not attend, and show them what they’re missing! And event attendees will help you with that, as they share their excitement through their own social channels. #FOMO is a real thing--see for yourself!
# 3: Control the message.
By creating a social media strategy prior to promoting your event on social, you get to build your story, refine your messaging and create your branding so you can present your event in the highest light possible. Set the expectation ahead of time to reflect on what attendees can expect from your event. This is where you create how your event is seen in the eyes of your audience. If you start posting without a strategy, you can come off looking disorganized and amateur. However, it is important to be honest with the messaging and brand that you are portraying. You don’t want to have a Frye Festival case on your hands. What you portray and promise online should be exactly what the event attendees have to look forward to.
We fan-girl over Create & Cultivate’s social media presence. From their beautifully curated Instagram feed to their cohesive copy and messaging, they have event social dialled in.