• Riley LaForge

6 Ways Social Supports Brands

Updated: Aug 4

As consumers, most of us actively use social media to keep up with our friends and family, scroll through adorable photos of pets and hilarious memes, and connect with some of our favourite brands and businesses. But sometimes businesses forget that consumers are actively looking for them and following along with them on social media. In this digital age, for a brand to survive (and thrive!) they need to be active on social media in a meaningful and proactive way.

When the COVID-19 pandemic hit, it hit hard. In an instant, businesses were faced with the need to amp up their digital marketing efforts in order to stay afloat and connected with their clients. According to Hootsuite's “Global State of Digital 2021” report, social media platforms gained 490 million new users in 2020 (Simon Kemp, 2021). Wow, talk about a ton of new potential eyes and followers for brands!

If you aren’t already harnessing the power of social media to support your brand and its digital marketing, now’s the time. Don't fight technology and all its power, use it to your advantage!

And here’s why...

1. Reach your audience and increase awareness

No matter your industry or customer base, your target audience is likely on a social media platform. In fact, 72% of Americans today use at least one form of social media, and those who use social media typically visit the sites at least once a day (Pew Research Center, 2021). Once you know where to find your audience online, you can use social to reach them and increase awareness of your brand. Billboards and bus advertising used to work most effectively because people were walking down the street looking around. These days, we spend more time than ever before looking at our Smartphones. As businesses, we need to keep this in mind and meet our audience where they are.

Lady on iphone-6 ways social supports brands

2. Build relationships with your audience

Once you have reached your audience, social media helps you to build relationships with them. You know all of those ‘like’ and ‘comment’ buttons that are constantly prompting you to start a conversation? Use them! Social media allows brands to communicate directly with their customers to build trust - that’s where it’s power lies! This new level of engagement leads customers to feel more connected and invested in your brand. So, start engaging! And they’ll engage right back. You’ll be sorry you didn’t start sooner.

6 ways social supports brands-Iphone with likes

3. Establish your brand as a thought leader