• Kaiya Sjoholm

Facebook Business Manager 101

Updated: Feb 9

With all the different business tools on Facebook, it can easily become confusing and quite frankly, a little overwhelming. Facebook’s Business Manager can look a little technical at first, but it really is straightforward to set up and here, we’re going to walk you through the why’s and how’s of using it.

So, what is Facebook’s Business Manager?

In short, it’s how you manage your Facebook advertising. It’s a one stop shop where you can manage ad campaigns, your Pages, connect with agencies, and utilize in-depth features like setting up re-marketing pixels or adjusting custom attribution windows for your Facebook Ads. In addition, you can also manage your billing, events, create product catalogues, store media (images and videos) and review brand safety concerns. Being able to manage all of these features from one place is so much easier than having to bounce between different tabs and windows.

Why should you use Facebook Business Manager?

Well, there are a number of reasons, but we’ll focus on the main ones.

Reason 1: You can manage ad campaigns

With a Facebook Page, you’re able to boost posts, but you can’t go further than that. By utilizing the Facebook Business Manager, you’ll be able to set more sophisticated objectives, have in-depth tracking, as well as compare audience performance and creative.

Reason 2: You’ll get the most out of your advertising

In 2018, Facebook started making the Business Manager mandatory for all accounts using custom audiences created from email lists. By utilizing custom audiences created from email lists, you can nurture leads or get customers to make a repeat purchase. Additionally, your lists of warm audiences can be excluded from cold traffic prospecting campaigns.

Reason 3: You’ll get better support from Facebook

If you ever have a technical issue with Facebook Business tools, they’ll likely ask if you’re using Business Manager. Like we mentioned above, there are a multitude of assets and tools, some of which need to integrate with each other to work properly. Unless you’re using their recommended tools, they likely won’t be able to offer in-depth help.

Reason 4: It’s more secure

Having all of your assets, employees, and agencies in one place makes it easier to make necessary changes quickly to ensure only the right people have the correct levels of access. Our suggestion, have two employees in charge of Facebook Business Manager. Facebook Business Manager also includes a Security Centre where you can require two-factor authentication.

Now, how do you set up Facebook Business Manager?

Setting up a Facebook Business Manager is relatively simple and Facebook offers lots of walk-throughs and support, but we’ve included the basic step-by-step instructions below:

Creating a Business Manager:

*You’ll need a personal Facebook account to create a Facebook Business Manager.